POSTER BOYS has fared poorly at the box office with 11 crore nett in week one. The film opened poorly and although growth was there over the weekend it was not enough and more growth was needed due to the low starting point. The film held up on weekdays on low numbers which again was not good enough though collections were steady occupancy was low and that gives little chance for screenings in week two. Another negative was a very weak single screen release as BAADSHAHO retained the good single screens. This probably hit the film for 2-3 crore nett over the week but even that would not have altered the fate of the film. POSTER BOYS will not add much to its first week business.

DADDY was at an even lower level than POSTER BOYS as it grossed 7 crore nett apprx in week one. This was sort of expected as there is no market for films on underworld. Even the Mumbai market is not too keen on them anymore, although this film fared best in Mumbai by a distance the collections were still low.

The Hollywood horror film IT which has set the box office on fire in its domestic market did not make much of a mark at the Indian box office but has held well over the weekdays. The film did business of around 12 crore nett which actually made it the top film of the week ahead of the new Hindi releases and the holdovers. It remains to be seen how the film holds up in the second week.