BOMBAY TIMES (June 21, 2017)

What's in a name, you ask? A lot. If your name is Sejal and if you are a resident of Ahmedabad, you'll get to meet none other than Shah Rukh Khan, today! And, it's gonna be a special meeting. King Khan will not only visit the Gujarat city, but will also launch the first song, Radha, from his upcoming film, Jab Harry Met Sejal.

SRK's meeting with the Sejals of Ahmedabad is part of a unique and innovative promotional strategy for the Imtiaz Ali-directorial, which is produced by Red Chillies Entertainment and releases on August 4.

Keeping in sync with the tagline of the film, 'What you seek is seeking you', SRK had called for entries from women named Sejal across the country. A source from the production house said, “We had initiated a contest led by Shah Rukh, wherein he would visit the city from which he gets maximum entries.“

The results are out and Ahmedabad has emerged as the winner. The film's team has embarked on a promotional spree with a series of 'mini trails' that highlight the personalities, complexities and dreams of Punjabi boy Harinder Singh Nehra (SRK) and Gujarati chokri Sejal Parikh (Anushka Sharma).