Posted by Fenil Seta
Mohar Basu (MID-DAY; March 20, 2017)
Actor-entrepreneur Jacqueline Fernandez has put her business skills to test by creating her own line of cosmetic products titled - Sealed With A Kiss.
A source close to the actress says, “The collection’s selling point will be its 100 per cent vegetarian matte lip liquids,” alluding to her association with animal welfare organisation, PETA. “It will come in 12 shades. Jacqueline is thrilled that the products have not been tested on animals. That was her foremost concern when it came to endorsing a brand,” says the source, adding that the actress has been involved in the selection of shades and marketing.
Jacqueline wasn’t available for comment. Her spokesperson told mid- day, “The line is an extension of her personality. She is personally making an effort to be involved at every level.”
Jacky’s signature line will be created in collaboration with Body Shop, a brand that she has been endorsing over the past few years.