Upala KBR (DNA; March 17, 2017)

Arjun Kapoor has just signed up with a new brand and it’s his cousin Rhea Kapoor’s boyfriend, director Karan Boolani at the helm.

It’s an ad for a shoe brand that Arjun shot for, before leaving for his Mubarakan schedule in London. Photographer Rohan Shreshtha has shot the pictures. The boys shot the ad in a warehouse in Andheri as they wanted a rustic, macho earthy feel for the ad.

A source charts the ad’s progress, “They all had fun shooting together. Arjun is very fond of Karan and the two have often partied together. This is not the first time Karan has done an ad. He has done loads of them. Also, he had to be very clear about what he wanted from the actor, as the latter was short on time. Currently, the ad is being edited.”

Who is Karan Boolani?

He has assisted on Rhea’s movie Aisha and Karan Johar’s film Wake Up Sid.

He directed a short film The Audition, apart from a number of ads.

Karan is also said to be making his feature directorial debut with Anil and Rhea’s home production, a teen comedy about urban youth who meet as strangers during their freshman year at an American university, but leave as friends for life.