PINK had a low start on day one grossing around 4 crore nett. The film did pick up in the evening but mainly at high end multiplexes while the other multiplexes and its limited single screens did not improve much. The film can improve well on Saturday as these high end cinemas generally show the best growth on Saturday and the film has a big ratio of business coming from these cinemas. NEERJA earlier this year had grossed around 4.75 crore nett on day one and this film at high end multiplexes be it in Delhi, Punjab, Bangalore or Mumbai has very similar collections to that film. But in the rest where NEERJA could not do well, PINK is even lower than that film.

Despite the media going crazy about the film, this support is unlikely to be reciprocated in most centres of India but the costs of the film are so low that good appreciation at high end multiplexes of metros will see it through. There are many quite a few films which have got to 60-70 crore with mainly scoring at high end multiplexes and PINK does not need to that much business to cover. The film will get a good jump on Saturday and then it will be about that Monday being high enough to pull it through.