Check out stunning Deepika Padukone in the Vistara's first ever ad
2:33 PM
BOMBAY TIMES (August 22, 2016)
In keeping with their theme,
“Fly the new feeling,“ Vistara - one of India's fastest growing full
service carriers - is all set to launch its new multimedia brand campaign
along with its first TV commercial. The campaign reinterprets and
delivers on the brand's theme through the eyes of their brand
ambassador, Deepika Padukone. The synergy between the brand and the
actress was evident during the three-day campaign shoot.
The TVC is based on the insight of understanding the requirements of business travellers. It revolves around how Deepika feels the same joy as she felt when she flew for the first time, everytime she flies with Vistara.
The main advertisement will be broadcast on TV channels starting today, but the airline is giving a sneak peek to its customers through its ongoing teaser campaign #whichstar, running on multiple platforms. The campaign will be deployed ac campaign will cross multiple platforms including TV, digital, print, outdoor, cinema and airports.
Talking about her association with the brand, Deepika said, “It's a matter of pride for me to be associated with a brand that's reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. The brand actually makes me look forward to flying again, like I did when I was a child. The new TVC aims to capture that feeling in a charming and evocative manner“ Said Phee Teik Yeoh, CEO, Vistara, “Our aim has always been to transform the flying experience and bring back the joy of air travel. We believe that the journey should be as enjoyable as the destination, and our new brand campaign with Deepika highlights the unique feeling of flying with us. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with us, the airline that is proud to carry the remarkable heritage of Tata group, JRD Tata, and Sin gapore Airlines.“
In a span of 19 months, the brand has expanded its network rapidly from its hub in Delhi, now serving 17 destinations across the country with 11 Airbus A320 aircraft flying 475 flights a week. By the end of this year, the airline's fleet will grow to thirteen Airbus A320 aircraft and it will fly over 500 flights a week to 18 destinations. For more information visit: http:www.airvistara.com
The TVC is based on the insight of understanding the requirements of business travellers. It revolves around how Deepika feels the same joy as she felt when she flew for the first time, everytime she flies with Vistara.
The main advertisement will be broadcast on TV channels starting today, but the airline is giving a sneak peek to its customers through its ongoing teaser campaign #whichstar, running on multiple platforms. The campaign will be deployed ac campaign will cross multiple platforms including TV, digital, print, outdoor, cinema and airports.
Talking about her association with the brand, Deepika said, “It's a matter of pride for me to be associated with a brand that's reliable, warm and friendly; a brand that carries the lineage of Tata and Singapore Airlines. The brand actually makes me look forward to flying again, like I did when I was a child. The new TVC aims to capture that feeling in a charming and evocative manner“ Said Phee Teik Yeoh, CEO, Vistara, “Our aim has always been to transform the flying experience and bring back the joy of air travel. We believe that the journey should be as enjoyable as the destination, and our new brand campaign with Deepika highlights the unique feeling of flying with us. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with us, the airline that is proud to carry the remarkable heritage of Tata group, JRD Tata, and Sin gapore Airlines.“
In a span of 19 months, the brand has expanded its network rapidly from its hub in Delhi, now serving 17 destinations across the country with 11 Airbus A320 aircraft flying 475 flights a week. By the end of this year, the airline's fleet will grow to thirteen Airbus A320 aircraft and it will fly over 500 flights a week to 18 destinations. For more information visit: http:www.airvistara.com
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