After pulse polio eradication program and Gujarat tourism, Amitabh Bachchan may now become the face of the Swachh Bharat Abhiyan.

Praveen Prakash, Mission Director, Urban Development Ministry, reportedly wrote to the veteran actor on June 20 to “lend his voice and person“ to the campaign and help promote sale of city compost for use as fertilisers in order to reduce waste being transported to landfill sites, an official reveals, adding that they are now awaiting the Big B's response.

The campaign was launched by prime minister Narendra Modi in 2014 with a five-year deadline to clean up the country.