BOMBAY TIMES (June 27, 2016)

Until now, Kajol has restricted herself to roles in front of the camera. However, that is about to change now. The actress, who was last seen with Shah Rukh Khan in Dilwale, has apparently evinced an interest in some of the behind-the-scene activities of her husband Ajay Devgn's next directorial venture Shivaay. It is said that even as Ajay is busy in his role as actor-director, his star wife is getting involved with the film's marketing.

A source from the production says, “Kajol is involved with the film's marketing and promotional campaign. Right from brainstorming to execution of ideas on various platforms, including social media, she is hands-on in every aspect, including the promotional city tours.“