Answering every working woman's biggest beauty wish, Lakmé launched its Lakmé 9to5 Weightless Mousse Foundation with brand ambassador Shraddha Kapoor at an event that brought alive the concept of 'weightless' in an interesting way.

The product was launched with a gravity-defying performance by international dance group Bandaloop on the facade of a hotel. A pioneer in vertical dance, the group seamlessly weaved dynamic physicality and intricate choreography to bring alive the 'weightless' proposition of the product as performers floated and twirled in the air. As the piece de resistance, Shraddha went truly weightless and joined the act mid-air.

Speaking on the occasion, Shraddha said, “I love when my skin looks flawless, especially when it doesn't come with the added heaviness and feeling of being made up. The texture of the Lakmé 9to5 Mousse Foundation is so light that it almost feels like nothing on my skin, while still giving me enough coverage. Also, I was completely blown away when I was introduced to the act and I hope I have done justice with my performance.“

Created especially for the stylish professional who is always on the go, the mousse foundation is a liberator from heavy make-up that is uncomfortable for daily wear. The incredibly light weight formula blends seamlessly into the skin, offering fabulous coverage during your 9 to 5 routine. Convenient to carry and easy to use, it's available in four shades - Rose Ivory, Beige Vanilla, Beige Caramel and Rose Honey. Attractively packaged in a champagne pink coloured tube, the mousse foundation is suitable for all skin types.

Srinandan Sundaram (Vice President, Skincare and Make-up, Hindustan Unilever Ltd) added, “We are elated to launch the new Lakmé 9to5 Weightless Mousse Foundation with our brand ambassador Shraddha and the dance group. They have done an amazing job in bringing alive 'weightless' for us. We launched this product with the insight that our consumers want a flawless complexion without looking made up and we are sure they will enjoy the light texture and long-stay coverage of the product.“