Superstar Shah Rukh Khan is all set to interact with his fans globally with live beams on #fame, one of Asia's fastest growing live video social platforms.

SRK fans can now look forward to interacting with him through live video beams and get a glimpse of interesting moments from his work, life and causes he believes in.

Speaking about this development, SRK said, “I have been fortunate to receive love and affection from so many lovely people from around the world over the years. I don't like calling them just my 'fans', they are the ones who love and support me and I always look for ways in which I can give back this love. Social media has been one easy way of connecting with a lot of them. #fame now will make video interaction possible with all of them and get me a step closer to them. So, I am delighted to invite everyone - Follow iamsrk on #fame. I look forward to my live beams and interactions on #fame.“

The platform launched its live video app in May last year and in a short span of time, has had three million downloads and now attracts one million monthly active users. Participants can go live and showcase their talent with a simple click of a button on their mobile and build a strong fan following for themselves without the hassles of production and marketing. They can also chat live with those who they follow - including prominent celebrities who regularly beam on the app - and engage them with stickers and leave comments. The live video app has begun its expansion in Asia with localised versions of the platform being launched in Indonesia, Thailand and other markets.

Block your date with SRK today at 4 pm. Download #fame on iOS, Google Play and 9Apps stores and follow iamrsk. On the web, users can visit fame.live