Asian Paints Royale Play's young and vibrant brand ambassador Deepika Padukone feels that the latest campaign beautifully captures the transformation of spaces while delivering the warmth of a father-daughter relationship and playfulness between two friends. Deepika rightfully represents the independent and innovative Royale Play woman, who carefully curates the best things in life to create stories around her.

While giving a plethora of shade and texture options, the brand gives full freedom to the curative decorator in the consumer to play around and personalise the space around them. Something that is new today becomes outdated tomorrow hence, it is imperative for décor brands to continuously innovate to bring the best of décor options to consumers. Royale Play with it's extensive and varied collection does exactly that, year on year. It is one of Asian Paints' prestigious brands, which comprises a collection of innovative and ready-to-use special effects finishes for interior walls.

Says Amit Syngle (President-Sales, Marketing and Technology , Asian Paints Ltd.), “Royale Play is committed to spoil décor consumers for choice! Possibilities of creating unique décor with offerings from our brand is limited only by your creativity. Deepika, with her eye for detail and almost a compulsive need for perfection, aptly represents the brand.“