Box Office India Trade Network

DRISHYAM had a low first week of around 40 crore nett. Though the film was steady on the weekdays it was not good enough to make up for the low weekend figures. The collections for week one are only as much as a film like BADLAPUR (35.96 crore nett) and that film had costs less than half of DRISHYAM.

Still all is not lost for DRISHYAM, the weekdays business do give it a chance albeit a small one. It will be crucial for the film to be around 2.50 crore nett at least which will give it a chance of 60 crore nett business depending on what it can do when BROTHERS releases next Friday.

The film will be an average fare if it can do around a 30 crore distributor share which is the similar to what ACTION JACKSON did but film cost 93 crore compared to the 62 crore for DRISHYAM. Basically if it gets a 30 crore share it will be similar result to BABY released earlier this year where a bad initial has come in the way of a film that has found appreciation among some of the audience.
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DRISHYAM had a decent hold on day eight as it grossed 2.25 crore nett which means the collections are around a little under 60% less from day one. Its a decent trend but 60 crore nett seems a tough task from here though the jump tomorrow will tell more as the Saturday jumps have been getting bigger in the recent months.

The business after eight days is around 42.25 crore nett. Mumbai will be the best performing circuit and may reach 20 crore nett for lifetime business. North India has not performed to well and its a similar case in South and East India India. CP, CI and Rajasthan are decent.

The film did not open but has found decent appreciation and when this happens, some films get lucky and have a open field and some don't with DRISHYAM falling in the latter. If the film was not released in a crowded period the numbers would have been much higher.
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DRISHYAM showed good growth on Saturday as collections were 50% better than the previous day. The total business of the film is now 42 crore nett. The first two day business of the second week of DRISHYAM is as follows.
Friday - 2,25,00,000
Saturday - 3,50,00,000
TOTAL - 5,75,00,000

The second weekend should comfortably top 10 crore nett which is a decent figure for second weekend collections but overall collections are still on lower side.