Sneha Mahadevan (DNA; May 1, 2015)

Most actors go online to promote their films. Sushant Singh Rajput is doing it to promote fitness, and he’s doing it on Instagram. SSR is doing it to share his ‘fit-to-fab’ ideas with fans and followers over 30 days through the #TillIGetItRight campaign, which will endorse healthy living and share his fitness regime with the world.

“Fitness is something I am very particular about. But I am blessed with a trainer and somebody who can guide me. Not everyone is and more often than not, unhealthy food habits and wrong guidance leads them to either disappointing results or no results at all. That is when I realised that I could do this fitness campaign where I will everyday share my workout routine. I will put up my diet chart and share my workout schedules — be it mixed martial arts, cycling or jogging. My main aim is to basically tell people that achieving my kind of body is possible if you follow the 30-day campaign religiously,” Sushant says.

The campaign will focus on Sushant’s transformation over a period of four weeks. “One thing I am sure of, is that I am not going to make it a preachy video. We are just trying to simplify complicated terms that trainers and dieticians usually scare everyone with. Though this is a one-off thing, I am sure people will see the results. I am confident about that,” he says.