Although the sari has been around for long, its ways and styles have changed and evolved to suit current styles, without changing the basic elegance and feminine delicacy of the drape. The traditional nine yards have become very contemporary and saris with sleeveless blouses are in vogue. A similar metamorphosis has happened within talcum powders, a popular skin care product used by women in India. While it gives multiple benefits such as sweat absorption and fragrance, the biggest dissonance is that it collects in the folds of the skin and looks unsightly. This becomes a confidence drainer when women wear sleeveless, and does not allow them to be confident and comfortable in their skin.

Nivea, known for its skin care innovations, has come up with a unique solution that addresses this problem by launching the Whitening Talc Touch deodarant. It is the first deodarant with micro powder that cares like talc but does not show like it. Its unique formula spreads evenly on the underarm skin without leaving any powder patches. Its pleasant fragrance contains extracts of Rose and Lily of the Valley, which gives the perfect blend of freshness and care.

Speaking on the launch, Rakshit Hargave, Managing Director, Nivea India said, “Two thirds of all female deo users in India are dual users of deodorant and talc. Therefore, the concept of a caring deodorant, which gives additional benefits of talc is extremely relevant for our consumers.“

Adds Anushka Sharma, who features in the product's TVC, “With Nivea Whitening Talc Touch deodorant, I have found a new reason to wear my saris with a sleeveless blouse. Its micro powder cares for my skin and does not show, and the pampering fragrance feels wonderful all day long.“

Now you can wear your favourite sleeveless blouse without any worry.