DNA (October 30, 2014)

Shah Rukh Khan and his team of Happy New Year have taken off on a multi-city tour to promote the film. Yes, after its release! Usually, actors embark on a multi-city tour before the release of the film but trust SRK to buck the trend. He did go on a ‘Slam’ tour abroad with the team before the film’s release to promote it but the Badshah seems to be going the extra mile to push the film that is already creating records at the box-office. Even during his last release Chennai Express, SRK had actively promoted the film both before and after it had hit the theatres. Must say, the superstar is creating new frontiers in marketing too!