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Subhash K Jha (DNA; October 4, 2014)

Enlarge ImageEnlarge ImageSalman Khan is leaving no stone unturned to ensure his production, the grand remake of Hero, has an optimal audience reach. In what appears to be a conscious attempt to be part of the core creative team, Salman will actively contribute to the marketing and promotion of the film.

Reveals a source, “Salman would not only be promoting the film along with debutant pair Sooraj Pancholi and Athiya Shetty, he’ll also be designing some of the posters and doing a special video with the pair.” Since the film is a Valentine’s Day release, Khan is expected to personally design the main poster, themed around love. Says the source, “Bhai is also taking active interest in the editing along with director Nikhil Advani.”

Apparently, Salman’s buddy Sajid Nadiadwala, who recently introduced Tiger Shroff (whose father Jackie starred in the original Hero), is also being actively consulted by Salman as to how to go about promoting the two newcomers.