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DNA (September 3, 2014)

Despite being busy with his next film, Bang Bang’s promotions, Hrithik Roshan found time to shoot for his lifestyle brand HRX’s Active Wear commercial at a popular suburban hotel.

The pin up boy for health and fitness launched the brand recently and it is inspired by his style and philosophies and is embodied in the tagline: Push Your Extreme. The Active Wear ad was shot 21 hours at a stretch and it will be the first time he will be seen bare-bodied for a commercial.

Says a source, “He’s known to be a thorough professional and a perfectionist, but Hrithik had everyone present on the sets particularly impressed and inspired with his dedication, shooting long, exhausting hours for the commercial. And since he will be bare-bodied in a couple of scenes in the TVC, he would shoot a scene, hit the weights while on set, and return to the frame when the camera rolled.”