Showing posts with label HRX Active Wear. Show all posts
Showing posts with label HRX Active Wear. Show all posts
Check out Hrithik Roshan & Tiger Shroff shooting for HRX promotional brand
8:15 AM
BOMBAY TIMES (September 10, 2015)
Hrithik Roshan's HRX announced its first Brand Ambassador -Tiger Shroff. The brand is a fitness and lifestyle brand based on Hrithik's ideology,
which is to empower and inspire people to become the best version of
themselves. HRX has disrupted the celebrity industry with its innovative
model and with Tiger's signing, has added another feather to its cap.
Said Hrithik, “The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values of our brand. In him, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in our brand's vision along with me.“
Tiger is a perfect fit with the brand's tag line PUSH YOUR EXTREME. Afsar Zaidi, Director, HRX, added, “Signing Tiger Shroff is a fantastic step for the brand. Fitness and movement through dance are an integral part of his personality, which make him a perfect ambassador for the brand.“
On the occasion, Tiger said, “I am very excited to represent Hrithik sir's brand. For me, it's a dream that has come true. The brand philosophy is truly inspiring. I am very eager to be part of the campaigns in the days to come.“
Said Hrithik, “The mission of our brand is to impact, transform and empower a billion people to be their own hero. Tiger embodies the values of our brand. In him, I see the potential to break norms and become an inspiration for others. For us to reach our goal, we need to bring on more people who believe in our brand's vision along with me.“
Tiger is a perfect fit with the brand's tag line PUSH YOUR EXTREME. Afsar Zaidi, Director, HRX, added, “Signing Tiger Shroff is a fantastic step for the brand. Fitness and movement through dance are an integral part of his personality, which make him a perfect ambassador for the brand.“
On the occasion, Tiger said, “I am very excited to represent Hrithik sir's brand. For me, it's a dream that has come true. The brand philosophy is truly inspiring. I am very eager to be part of the campaigns in the days to come.“
Hrithik Roshan does it like Salman Khan; wears HRX clothes at public appearances
9:34 AM
Upala KBR (DNA; October 5, 2014)
Hrithik Roshan
loves and looks up to Salman Khan, even seeking guidance in his personal
life. It isn’t surprising then, that he is following in Khan’s
footsteps professionally.
Says a source close to HR, “Hrithik has a partnership with Myntra where they manufacture his lifestyle apparel and casual wear brand — HRX and their line includes casual and active-wear, slim-fit apparel in peppy colours and sporty footwear for men. Currently, the clothes are sold online. But it must be said that opening a chain of stores nation-wide — just like Salman did with Being Human — has been on Hrithik’s mind for some time now.”
Adds the source, “Moreover, Roshan, who rarely walks the ramp, will do so to draw attention to his brand at a glittery, high-fashion event tonight, so that more people know what it is all about. After the event he plans to wear the HRX brand proudly (just as Salman does with BH) for most of his public events, parties and appearances.”
Hrithik’s spokesperson confirms the developments and adds, “Though he hasn’t designed the clothes completely, Hrithik has been personally involved a lot in the styling.”
Hrithik Roshan shoots for ad of his lifestyle brand for 21 hrs at a stretch?
7:57 AM
DNA (September 3, 2014)
Despite being busy
with his next film, Bang Bang’s promotions, Hrithik Roshan found time to
shoot for his lifestyle brand HRX’s Active Wear commercial at a popular
suburban hotel.
The pin up boy for health and fitness launched the brand recently and it is inspired by his style and philosophies and is embodied in the tagline: Push Your Extreme. The Active Wear ad was shot 21 hours at a stretch and it will be the first time he will be seen bare-bodied for a commercial.
Says a source, “He’s known to be a thorough professional and a perfectionist, but Hrithik had everyone present on the sets particularly impressed and inspired with his dedication, shooting long, exhausting hours for the commercial. And since he will be bare-bodied in a couple of scenes in the TVC, he would shoot a scene, hit the weights while on set, and return to the frame when the camera rolled.”
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