Priya Gupta (BOMBAY TIMES; July 6, 2014)

Have you noticed how our most favourite couples on screen lose their chemistry and excitement for us as soon as they are married? So the graph goes like this. First, we love a fresh cast that has worked, say, for instance, Shraddha Kapoor and Aditya Roy Kapur in Aashiqui 2 or Deepika Padukone and Ranveer Singh in Goliyon Ki Raasleela Ram-leela. Then if they start dating each other, like these two couples are, we start loving to see them on screen together even more. Directors start vying for them as they know they are assured of chemistry so long as the relationship lasts. But something goes seriously wrong when they get married. And the list of names here are endless.

My hypothesis is this: For a couple to work on screen, there needs to be a certain amount of intrigue for them to discover each other romantically on screen or there needs to be natural chemistry, which can happen only in three ways:
1) If the couple is seeing each other, like Deepika and Ranveer or
2) They have been ex-lovers like Deepika and Ranbir Kapoor, where the audience is interested in seeing how they will be on screen post their break-up or
3) Couples who have dated during the film and those we choose not to name, as all of us know them already. Basically, you will have onscreen chemistry where you are either discovering the other co-actor or are already having an affair. Once you get married, you know so much about each other that you stop emoting it on screen.

COMPARISON BETWEEN REAL LIFE COUPLES AND ONSCREEN COUPLES
1) FRESH PAIRING = The engagement period in an arranged marriage.
2) STARS DATING IN REAL LIFE PAIRED ON SCREEN = Love marriage where your romance and chemistry shows.
3) REAL LIFE MARRIED COUPLES ON SCREEN = Marriage where you know each other so well that neither is your story believable (for instance, if a guy is wooing a girl on screen and actually you are a married couple in real life, it will not work for the audience) nor is their chemistry.

OUR MOST FAVOURITE ONSCREEN JODIS: