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Vinod Talreja (DNA; July 19, 2014)

That the trailer of Shah Rukh Khan’s upcoming production Happy New Year will hit the screens with Ajay Devgn’s Singham Returns is known. However, not many know that the promo is longer than the usual trailers and stands at over three minutes. Buzz is that SRK wants to show the scale of the film and he feels that the length is justified, even though other people connected with the film have expressed concern.

A source connected to the project reveals, “The film has shaped up very well and SRK is very happy with the end result. He wants the audience to gauge the massive canvas of the film, enjoy the rich production values and wants all his co-stars to get equal face time in the trailer. Hence he asked his editor to cut a lengthy promo and show every aspect of the film.”

Vajir Singh, editor, Box Office India, says, “Usually a film promo length varies from anywhere between 2.30 to 2.45 minutes..”

If Shah Rukh does decide to keep his promo over three minutes, it would definitely set a record of sorts!