Shraddha Kapoor surprised the audience with an impromptu rendition of her song Galliyan during the launch of Viola Italia - Fine Gioielli, a range of high-end affordable fine jewellery, presented by Leading Jewellers of the World at IIJW (India International Jewellery Week) 2014.

Viola Italia is a premium brand that offers contemporary, light-weight jewellery with an international appeal and Indian sensibilities. While the Bubble collection offers studded natural coloured gemstones, the Torse collection has semi-precious studded stone jewellery , the Melange collection features multi-coloured stones crafted in silver and the Noir collection has big cabochon stones surrounded with alternate white topaz and black spinel studded in silver. Said Shraddha, who is also the brand ambassador, “The brand offers young women the right combination of a distinct with-it look." Added Mehul Choksi, “This jewellery is for those who want to be fresh, vibrant and in tune with latest trends."

The clothes for the show were designed by Karn Malhotra.