Sonali Joshi Pitale (MID-DAY; February 15, 2014)

Actor Ram Kapoor, who plays a pivotal role in the film, Shaadi Ke Side Effects, has not allotted any time so far for promotion of the film. Sources say that even though Ekta Kapoor’s production house approached him for dates a while ago, the actor hasn’t given them any so far. A crewmember says, “Initially, we were going to release our film in December, so we asked Ram to keep aside certain dates for the film’s promotion.
We wanted to chalk out his interactions as well as include him in some promotional tours. Accordingly, we had a word with him in November and he told us that he would confirm the dates a little later. However, he hasn’t given us any dates yet.”

Incidentally, Ram has been busy thanks to Ekta’s TV show, Bade Achhe Lagte Hai. Now it has emerged that the makers will shoot an episode with Farhan Akhtar and Vidya Balan. “Ram kept going back and forth on his dates even though the film’s release was pushed ahead by a couple of months. He has informed us that his schedule for the next few months is packed and that he has no time to spare,” says the crewmember.

When contacted, Ram confirmed the news. “It is true that I don’t have dates to promote the film. This is because the production house had not informed me earlier about the promotions. I was under the impression that I would not be needed for the same as the film belongs to Farhan and Vidya, and mine is a small character role,” he said.