Mehul S Thakkar (MUMBAI MIRROR; January 25, 2014)

During the launch of the first poster of his upcoming film, Happy New Year, SRK gave an opportunity to all his fans to get a poster of the film with a personalised message and digitial signatures of himself and the entire cast. The online activity generated a lot of curiosity. Now interestingly, the same marketing move is being followed by Salman Khan for his just released film Jai Ho.

Though Salman and SRK have shared a turbulent relationship in the past few years, the recent intereactions suggests that the two stars have a lot in common.

 Salman digital campaign is similar to SRK's with him sending out personlized message to his fans which read, ''This Republic Day, remember you don't need to wear a uniform to serve the country' and ended with his digital autograph.