WHY CHEAT INDIA had a poor first week as it collected 8.50 crore nett and is the worst performing Emraan Hashmi film in the last 10 years barring Rush in 2012. The film had a poor start and limited growth over the weekend and it fell flat on the Monday.

The way this film has gone over the weekdays it is unlikely that it will cross the 10 crore nett mark as it has very few screenings in the second week. URI is on a magical run and MANIKARNIKA and THACKERAY are major releases.

The other releases of last week like BOMBAIRIYA, FRAUD SAIYAAN and RANGEELA RAJA were washouts with FRAUD SAIYAAN being the best of this poor lot. RANGEELA RAJA saw the team of Govinda and Pahlaj Nihalani who had collaborated on some hugely successful films before like ILZAAM (1986), SHOLA AUR SHABNAM (1992) and AANKHEN (1993) but obviously things have changed since those days.

WHY CHEAT INDIA faded out on Monday as it collected only 80 lakhs nett which is around 45% from day one and simply not good enough. The four day collections are 6.50 crore nett plus and the film could have a first week collections of 8.50 crore nett. But that will be it and it is unlikely the film will even reach 10 crore nett for its lifetime business.

The film has seen very dull collections across the board with no circuit showing any signs of even respectable numbers.

The first four day collections of WHY CHEAT INDIA are as follows.
Friday - 1,50,00,000 apprx
Saturday - 2,00,00,000 apprx
Sunday - 2,25,00,000 apprx
Monday - 80,00,000 apprx
TOTAL - 6,65,00,000 apprx

WHY CHEAT INDIA had a very poor weekend as it collected just 5.75 crore nett which is the lowest Emraan Hashmi weekend in recent times. The film opened very poorly and the growth was the type which would have been decent a few years back for a film which did not open. Today the trends are different and there is far bigger growth over the weekend.

There is really no hope for the film barring playing the week out with steady collections at low levels.

The weekend collections of WHY CHEAT INDIA are as follows.
Friday - 1,50,00,000 apprx
Saturday - 2,00,00,000 apprx
Sunday - 2,25,00,000 apprx
TOTAL - 5,75,00,000 apprx