Showing posts with label Pen Studios. Show all posts
Showing posts with label Pen Studios. Show all posts

Makers confirm theatrical release of Gangubai Kathiawadi, RRR, Attack


BOMBAY TIMES (September 9, 2021)

Denying the rumours that Gangubai Kathiawadi, RRR and Attack could have an OTT release, the makers in a statement said that the films will be released in theatres.

Producer Jayantilal Gada’s banner, which has produced the movie, in a statement posted on their website, said, “We would like to clarify that Gangubai Kathiawadi, RRR & Attack will release in cinemas. There have been several rumours doing the rounds about these films releasing on OTT platforms before cinemas which are untrue. These magnum opus films are made for the big screen experience and would be releasing in theatres — Dr Jayantilal Gada Chairman and MD Pen Studios.”

Starring Alia Bhatt, Gangubai Kathiawadi is directed by Sanjay Leela Bhansali. The actress also features in S S Rajamouli’s magnum opus RRR, which is headlined by Jr NTR, Ram Charan and Ajay Devgn, among others. Attack, featuring John Abraham, Jacqueline Fernandez, and Rakul Preet Singh in lead roles, is an action-thriller. The film is the Hindi remake of the Malayalam movie Ayyappanum Koshiyum.

S S Rajamouli's RRR fetches record deal

RRR: Ram Charan And Jr NTR's Film To Release On This Date

Box Office India Trade Network

The Telugu film RRR directed by the BAAHUBALI director S S Rajamouli has fetched a record deal of 350 crore as Pen Studios bought the Hindi theatrical rights and satellite and digital rights in all languages. This sort of money has never been paid before in history.

The value is around 115 crore for Hindi theatricals and 235 crore for the digital and satellite rights. Its the theatricals which are pretty insane as the film will have to do 225 crore nett plus with only 85% of the market as South markets will have their own distributors. The digital and satellite deal is the safety net as there is a good chance that the film can sell off for more than 235 crore through the streaming giants and satellite channels will cut the theatrical value in terms of coverage.

The film will probably pull off a 750-775 crore recovery pre release as you can take a minimum 400 crore for the rights of Southern circuits and Overseas and then there will be music and other rights. The film is due for a Dusshera release in October and hopefully the scenario with Coronavirus will be much better by then and pretty normal. But this film will need Hindi markets to be at an optimum or close to optimum to release even if South is doing well. A release in a non conductive scenario will mean a price cut and that clause is probably in the contracts with Pen Studios.