Showing posts with label Namit Malhotra. Show all posts
Showing posts with label Namit Malhotra. Show all posts
Ramayana: Rs 4,000-crore epic bets on global audiences beyond the Indian diaspora
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Javed Farooqui (THE ECONOMIC TIMES; August 19, 2026)
Mumbai: Ramayana, a two-part mythological epic starring Ranbir Kapoor, Sai Pallavi and Yash, is emerging as a test of whether Indian film IP can be turned into a global entertainment business beyond the diaspora.
Directed by Nitesh Tiwari and produced by Namit Malhotra, the 4,000-crore project is being mounted at a scale more commonly associated with Hollywood event films. Sony Pictures is handling worldwide distribution, giving the film access to a global distribution network from the outset.
The film is targeting audiences across North America, Europe, Australia, the Middle East and Southeast Asia. Malhotra believes it could eventually reach more than 50,000 screens worldwide, in addition to around 9,000 screens in India.
But the bigger commercial bet is whether an Indian story can be sold to audiences who have no prior cultural connection to the epic, rather than primarily to the Indian diaspora.
Indian films have crossed borders before. Dangal, Baahubali, RRR, Pathaan and Kalki 2898 AD have found audiences outside India, with some performing strongly at the global box office. Ramayana, however, is being positioned differently: the non-diaspora audience is intended to be part of its core market rather than an extension of the overseas Indian audience.
The strategy comes as India’s government is encouraging creators to build audiences beyond the domestic market. At the WAVES summit last year, Prime Minister Narendra Modi urged Indian content creators to embrace the vision of “Create in India, Create for the World”, describing India’s storytelling tradition as a cultural asset built over thousands of years.
For Ramayana, that ambition creates a challenge beyond distribution: audience education. The film is being developed for viewers who may have little familiarity with the characters, mythology and cultural context of the epic.
Malhotra sees the project as fundamentally different from simply taking an Indian film overseas. “There has never been a story from India for the world,” he said. “We are genuinely approaching it as an Indian film, made by Indian people, acted by Indian actors, but being presented on a global stage.”
The team spent 18 months to two years travelling, meeting studios and explaining the project before Sony came on board, Malhotra said. “When something has not happened for 100 years, the first question people ask is why me? why now? why this project?” he said.
The film is being developed in multiple Indian languages, while an English version is also being worked on. Malhotra said the objective is to give international audiences an experience that feels as seamless as watching films from their own markets.
The release strategy reflects that ambition. Malhotra believes Ramayana could eventually reach more than 50,000 screens worldwide, compared with roughly 8,000-12,000 screens for some of the largest previous Indian releases. He cautioned, however, against directly comparing the film with established global franchises such as Avatar, Spider-Man or Avengers.
The marketing spend could also be on an unprecedented scale. Malhotra said he could not say whether it would be 200 crore or 1,000 crore, but that the project was operating in the “orbit of money” required to market a film worldwide in the manner Hollywood markets its biggest event releases.
“We are one amongst 30 films of the year of the world that will get this kind of distribution,” he said.
Industry executives see the project as part of a broader expansion in the ambitions of Indian cinema.
PVR INOX managing director Ajay Bijli said the film represents an opportunity to take a story with universal appeal to audiences around the world. “If there is a story that can resonate with global audiences, then why not?” Bijli said. “Ramayana is a universal story, and Namit was very keen that the whole world should know about this powerful Indian mythological story.”
Former Zee Studios CEO and film producer Shariq Patel said an Indian distributor would not have been able to secure the same breadth of global distribution.
“It’s a bold, audacious and important move. Reaching a global audience beyond the diaspora required a partnership like this,” Patel said. He said Prime Focus’s decades-long relationships with US studios and distributors, built through its VFX business, were significant in making such a partnership possible.
Nitin Menon, managing partner at NV Capital, sees the project as part of a broader push to turn Indian mythology into globally recognisable intellectual property.
“Ramayana and Mahabharata are our Marvel and DC,” he said, describing the ambition as an expression of India’s growing confidence in its storytelling and soft power.
The two-part structure is also central to the commercial strategy. Malhotra said the first film is intended to establish the characters and world, creating a foundation for the second instalment.
“Everybody plays that one and two game because they all know that if one gets established, then the two becomes a multi-bagger,” he said.
For India’s film industry, which produces around 1,800-2,000 films a year across Bollywood and multiple regional industries, the opportunity extends beyond a single blockbuster.
India has historically had little economic incentive to build global audiences because its large domestic market has been sufficient to sustain a vast film ecosystem. Its films have nevertheless begun finding audiences well beyond the diaspora, creating a potential path for Indian intellectual property to become a larger export.
The test for Ramayana, therefore, is not whether an Indian film can travel overseas. Dangal, Baahubali and RRR have already shown that it can. The bigger question is whether Indian IP can be packaged, distributed and marketed as a global event from day one, with audiences beyond the diaspora forming part of its core market.
Ramayana exclusive footage shown to nearly 4800 attendees at San Diego Comic-Con amid delay in trailer release
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Mohar Basu (MID-DAY; July 25, 2026)
Nitesh Tiwari’s Ramayana: Part 1 found itself at the centre of two different conversations on July 24. While the epic’s first major showcase at San Diego Comic-Con was met with applause from the international audience, its India trailer launch was called off amid the ongoing student protests.
Minutes before the Comic-Con panel began with actors Ranbir Kapoor and Yash in attendance, producer Namit Malhotra announced that the trailer would no longer be released globally as scheduled.
A source said, “The makers chose to withhold the online launch, saying it would arrive at a later date. The protests across India had prompted the makers to do a rethink.”
The presentation itself went ahead as scheduled, with the team unveiling exclusive footage of the epic to an enthusiastic response from the nearly 4800 attendees.
“This marked only the second time an Indian film has received such a prominent showcase at San Diego Comic-Con after Kalki 2898 AD,” added the source.
While rumours over the past few days suggested that Ramayana: Part 1 might arrive ahead of schedule, the makers reaffirmed at the event that it will be a Diwali 2026 release.
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A dance performance preceding the ‘Ramayana: Part 1’ panel was widely criticized for being a mish-mash of multiple dance forms
Ramayana trailer leaked; makers take legal action to pull down footage after Delhi event
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Mohar Basu (MID-DAY; July 20, 2026)
Before the trailer of Ramayana: Part 1 drops online on July 24, portions from the preview have already made their way on social media. On July 18, the makers unveiled the trailer of the Ranbir Kapoor, Sai Pallavi, and Yash-starrer to select guests at the Pratham Sankalp event in New Delhi.
Within hours of the screening, a one-minute-28-second excerpt from the trailer was circulating across social media platforms, leading the makers to launch an aggressive takedown.
Sources indicate that producer Namit Malhotra and director Nitesh Tiwari have activated their anti-piracy partners and legal teams to remove unauthorized uploads and issue copyright notices.
“The takedown process has been underway since Saturday night. It was pulled down from Reddit by the morning of July 19, but X remains more challenging,” said a source.
It is being said that the leaked footage was recorded during the Pratham Sankalp screening. The source added, “The leak appears to have originated from an attendee’s phone recording. It shows Rama’s entry sequence as well the scene where Rama agrees to honour his father’s promise to Kaikeyi.”
After Comic-Con and Delhi launch, Ramayana makers plan to host a special preview at TIFF in September
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Mohar Basu (MID-DAY; July 17, 2026)
Even before ‘Ramayana: Part 1’ begins its global promotional tour with its much-anticipated trailer launch in Delhi and a showcase at the San Diego Comic-Con next week, the makers are planning their next international stop.
Industry sources have told mid-day that producer Namit Malhotra and his team have initiated conversations about hosting a special preview and press conference at the Toronto International Film Festival (TIFF). They are tentatively considering the window of September 10 to 11 for the event.
The move would align with the ambition of positioning the Ranbir Kapoor, Sai Pallavi, and Yash-starrer, helmed by Nitesh Tiwari, as a global cinematic event. However, unlike film premières that are included in TIFF’s official programme, this event will apparently showcase only highlights of the epic. With the preview, the makers intend to leverage the presence of international media, buyers, and exhibitors at the prestigious film gala.
A source said, “The idea is to build ‘Ramayana’ as a global event. Toronto offers access to international media, distributors, and the wider film community. Conversations are in the early stages; a lot depends on schedules and logistics.”
mid-day reached out to the film’s production team, which didn’t respond till press time.
Ramayana set to bring Bollywood back to China after years, promotions to begin in September
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Mohar Basu (MID-DAY; July 13, 2026)
Nearly a decade after Aamir Khan’s ‘Dangal’ showed that Indian cinema could take China by storm, another ambitious Hindi film is eyeing the world’s second largest theatrical market. Sources have informed mid-day that director Nitesh Tiwari and producer Namit Malhotra are exploring a promotional campaign for ‘Ramayana: Part 1’ in China ahead of the magnum opus’s release. This signals renewed efforts to tap into a market that has largely remained shut to Bollywood since 2020.
According to sources, discussions are underway with Chinese exhibitors and distributors for a four-day promotional tour led by Ranbir Kapoor, Yash, and Sai Pallavi.
A source revealed, “The tentative itinerary includes a press event and screening at the Pingyao International Film Festival on September 24, followed by a multi-city promotional run during China’s Golden Week beginning October 1.”
The plan is awaiting approvals and has yet to be finalized.
China’s potential addition to the promotion and release plans further indicates how Malhotra and Tiwari intend to take ‘Ramayana’ — touted as the biggest film in Indian cinema — on a global stage.
mid-day reached out to the film’s production team, which didn’t respond till press time.
Ramayana trailer leak: Makers issue takedowns over viral 11-second clip
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Mohar Basu (MID-DAY; July 3, 2026)
On July 2, social media was abuzz as an 11-second video featuring Ranbir Kapoor started doing the rounds, with many claiming that it was leaked footage from the asset of Ramayana: Part 1 that was showcased at CinemaCon 2026. Soon, the makers of the Kapoor, Sai Pallavi, and Yash-starrer sprang into action, deploying its anti-piracy partners to remove the content through takedown notices.
According to sources, a part of the footage being circulated widely on X, Reddit, and other platforms was not authentic.
A source revealed, “Our team is actively monitoring the internet and getting the material removed. Some elements of the 11-second video are AI-generated, while some glimpses of the film have been morphed and used. In any case, the team doesn’t want any look to be out yet. Glimpses, even the AI-generated ones, take away from the film’s vision.”
Director Nitesh Tiwari and producer Namit Malhotra are said to be treating both piracy and AI-generated misinformation with equal seriousness. “The trailer will be launched later this month on an international platform. It’s on us to ensure nothing goes out before the launch,” added the source.
Ramayana Dubai premiere is back on track; Ranbir Kapoor, Sai Pallavi, Yash likely to attend
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Mohar Basu (MID-DAY; June 26, 2026)
Where will the grand premiere of ‘Ramayana’ be held? If things fall in place, Dubai. Sources have told mid-day that director Nitesh Tiwari and producer Namit Malhotra, who had initially paused their plans of hosting a premiere in the UAE due to the then ongoing conflict in West Asia, have revived the discussion in the wake of the US and Iran signing their Memorandum of Understanding (MoU).
The team is now apparently working towards hosting the event — internally referred to as the ‘Desert Premiere’ — in the emirate tentatively on October 28.
Groundwork for the event, which will be attended by lead actors Ranbir Kapoor, Sai Pallavi, and Yash, has quietly begun. Location scouts have started evaluating venues across Dubai.
A source said, “In April, the idea was put on hold because the timing didn’t feel right. Now that the situation has eased considerably, the team is again exploring the feasibility of taking ‘Ramayana’ to Dubai. The city was always the preferred choice because of its ability to stage large-scale events and the Indian diaspora.”
Nitesh Tiwari has been working on Ramayana for five years now-Ashwiny Iyer Tiwari
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Onkar Kulkarni (MUMBAI MIRROR; February 26, 2026)
Filmmaker Ashwiny Iyer Tiwari has often been associated with sensitive, women-led narratives, but she is clear that she does not see herself confined to that space. “I’m eager to move beyond the label of a women-oriented filmmaker,” she says, reflecting on how easily the industry and audiences tend to categorise storytellers.
“We often pigeonhole ourselves into categories. Bareilly Ki Barfi was a romcom. It had two strong male characters — so it’s really about the narrative you choose and how others perceive it,” she explains.
For Ashwiny, the tag has more to do with perception than intention. She says, “People often say I haven’t capitalized on my previous films or spoken much about them. But I have made a conscious effort not to limit myself to women-led films. I don’t think breaking that image is difficult.”
Even as she continues to build her own slate of films, Ashwiny harbours the ambition of directing a large-scale, pan-India spectacle, the kind of cinematic event that defines a season. For now, she is closely observing that world through husband and filmmaker Nitesh Tiwari, who is immersed in mounting an ambitious project. He’s directing Ramayana, a highly anticipated Indian mythological action epic scheduled for a 2026 release, featuring Ranbir Kapoor as Ram, Sai Pallavi as Sita, and Yash as Ravana.
She added, “He’s been working on it for five years now. Producer Namit Malhotra’s vision deeply influences the director. With my background in art, costume and styling, I contribute ideas, but ultimately, it’s his vision. I’m extremely proud because it takes immense patience, which I’m not sure I have.”
Ramayana: Part One makers postpone the Gateway of India show amid geopolitical concerns
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Mohar Basu (MID-DAY; March 8, 2026)
The plan was in full throttle, the venue had been finalized, and guests had been invited for the much-anticipated showcase of the principal characters of Nitesh Tiwari’s magnum opus, ‘Ramayana: Part One’. But no one expected the event to be postponed.
Sources close to the production inform mid-day that producer Namit Malhotra has decided to postpone the launch of the film’s promotional assets, which were originally scheduled to coincide with the Ram Navami festival on March 26.
The showcase, organised at Gateway of India, was set to unveil the look of the leading cast. However, the makers have opted to defer the unveiling in light of the ongoing US-Israel-Iran conflict that has triggered global tensions. They now plan to roll out promotional activities closer to May.
“The Ram Navami launch was planned as a massive moment for the film, but ‘Ramayana’ is not just a domestic project; it’s an international film with a global audience. The producers felt that the current situation worldwide is not the most conducive environment to unveil such important material,” informs an insider, adding that the makers do not want to rush the launch.
The first instalment of ‘Ramayana’ is slated for release during the Diwali 2026 window.
Nitesh Tiwari to host a grand event on Ram Navami to unveil character looks of Ramayana
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Sources say filmmaker Nitesh Tiwari to host a grand Ram Navami event at Gateway Of India to unveil character looks of ‘Ramayana’
Mohar Basu, Priyanka Sharma (MID-DAY; February 3, 2026)
Going big appears to be the motto of the makers of Ramayana: Part One, be it in terms of shaping the biggest spectacle in Indian cinema or organising a grand first-look event. The buzz in the industry is that filmmaker Nitesh Tiwari and producer Namit Malhotra have started sending out invites for a Ram Navami event that they will host on March 27 at Gateway Of India in Mumbai. The event will mark the reveal of the principal characters in the Ranbir Kapoor, Yash, and Sai Pallavi-starrer.
Sources indicate that several senior leaders from the state and central government are on the guest list. It also includes stars from the world of entertainment and sports.
An insider told mid-day, “Major Bollywood names are expected to attend. Ranbir, who plays Lord Ram, has personally invited family and close associates to the ceremony. This will be the first time that the epic’s character universe will be presented.”
While Yash and Pallavi portray Ravana and Sita respectively, Sunny Deol essays the part of Hanuman and Ravi Dubey, of Lakshman.
mid-day reached out to Malhotra, who didn’t respond till press time.
Universe expands; Sunny Deol top choice for Hanuman-centric musical film
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Sources inform, Sunny Deol to headline next chapter of ‘Ramayana’ — a high-octane Hanuman-centric musical
Mohar Basu (MID-DAY; December 14, 2025)
The new lease of life post ‘Gadar 2’ (2023) he got has Sunny Deol looking at his career differently. He is now picking projects that surprise him and his loyal audience. While the actor is set to play Hanuman in Nitesh Tiwari’s ‘Ramayana’, sources now inform that Namit Malhotra (producer and CEO Double Negative) is fast-tracking a Hanuman-centric musical film, with Deol as the top choice to headline it.
The project, described internally as a “mythological-pop opera with thunderous action”, is rumoured to be the second major entry in the Ramayan Universe (R-Verse). “The moment they saw the initial writing of Hanuman’s sequences in ‘Ramayana’, the team knew he needed his own stage. And Sunny paaji’s name kept coming up because who else could play it better than him, as he is also part of the original,” shares a source close to the development.
Insiders inform that the makers plan to blend legend, music, high-octane set pieces, aerial combat, flaming-torch choreography, and a 12-minute song described as a battle hymn. They add that the makers plan to have “Avengers-styled interconnected storylines with recurring characters and crossovers. Hanuman is their Hulk — unstoppable, beloved, and built for spectacle.”
If things fall into place, the musical may roll into production by late next year.
Sunny Deol’s line-up
- ‘Border 2’ — set to come on January 2026
- ‘Gabru’ — scheduled for March 13, 2026
- ‘Ramayana – Part I & Part II’ — Sunny is rumoured to play Hanuman
- ‘Lahore, 1947’ — The period drama directed by Rajkumar Santoshi
- ‘Soorya’ — The Hindi remake of ‘Joseph’ (2018)
- ‘Baap’ — Nostalgic action ensemble film with veteran stars
- ‘Jaat 2’ — Sequel to ‘Jaat’
- ‘Coal King’ — Film in discussion with director Anil Sharma
Vivek Oberoi donates his Ramayana fees for a good cause
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Akash Bhatnagar (HINDUSTAN TIMES; October 28, 2025)
Actor Vivek Oberoi, who has seen both highs and lows in his two-decade career, is currently in what he calls a “great phase,” with several major projects in hand. He will soon be seen in Mastii 4, plays Vibhishan in Nitesh Tiwari’s Ramayana, and has also joined Sandeep Reddy Vanga’s upcoming film Spirit.
“They say the universe works on vibrations and how you feel,” Vivek shares, adding, “When you’re at ease with yourself, not desperate or stressed about your career, things fall into place. I’m relaxed, listening to a lot of scripts, and lucky to choose projects purely out of passion, not compulsion.”
Calling Ramayana “India’s answer to Hollywood epics,” Vivek reveals that he has donated his fee from the film to a cause close to his heart. “I told Namit that I don’t want a penny for this. I want to donate it to a cause I believe in: helping kids with cancer,” he says.
As for Mastiii 4, the actor describes it as a nostalgic reunion. “It’s been 21 years since the first film, and the chemistry with Riteish Deshmukh, Aftab Shivdasani, and Milap Milan Zaveri, who’s directing this one, is still amazing,” he smiles.
We made Brahmastra for half the cost of a Hollywood movie-Namit Malhotra
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Dedicating almost seven years to Brahmastra, VFX head Namit discusses how he has tried to bring Indian superhero films on par with Western counterparts
Mohar Basu (MID-DAY; September 13, 2022)
Until Brahmastra: Part One — Shiva hit the marquee, few Indian movies had showcased that seamless blend of cinematic vision and technology. The stellar special effects are arguably the biggest highlight of the Ranbir Kapoor and Alia Bhatt-starrer. When Namit Malhotra of DNEG came on board as the VFX head and co-producer on Ayan Mukerji’s ambitious directorial venture, all he wanted to do was bring India on par with the West.
“India was lacking in access to technology and tools that filmmakers in the West have. I had the desire to bust that notion that India can’t do [superhero films],” he begins.
But that’s where the comparison with the West stopped. Mukerji’s story about a man discovering his superpower of harnessing fire was so rooted in Indian mythology that the team didn’t need to reference from Hollywood movies. “For creative design, we went into our own history, aesthetics, astras, and mythological references. But the technology is borrowed to translate that [vision on screen]. It’s not like Iron Man where there are high-tech gadgets. That could’ve alienated the audiences, but at the same time, it had to look cool enough for kids who are accustomed to Marvel/DC movies,” says Malhotra, adding that it took them “close to seven years” to perfect the film’s VFX.
It has taken Brahmastra almost a decade to go from paper to the big screen. The film’s budget, reportedly around Rs. 410 crore, has always been under scrutiny. But Malhotra brings forth a different point of view. “I had a running joke with Ayan that after James Cameron, he is the only guy who has taken this long [for a film]. But time has allowed the film to be finer. From a VFX standpoint, we were working till weeks before release. The budget is high for an Indian film, but it’s not a patch on the Hollywood budgets sanctioned for such movies. We made it for half the cost of a Hollywood movie. Brahmastra can stand next to any Hollywood [superhero] flick. Ayan and I [reasoned that] if the ticket prices are the same for Marvel movies, why should we drop the standard for Bollywood movies? We want this film to travel the globe, [like] Squid Game did.”
The franchise, envisioned as a trilogy, focuses on the elements derived from gods Brahma, Vishnu and Mahesh. This philosophy will be at the core of the Astraverse. “In the first part, we explored fire, which is the most exciting energy visually. The future [instalments] will also have similar constructs.”
Nitesh Tiwari, Ravi Udyawar revive Ramayana with a live-action, multilingual trilogy
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L-R: Ravi Udyawar, Namit Malhotra, Allu Aravind, Madhu Mantena and Nitesh Tiwari
Filmmakers to direct a live-action trilogy in Hindi, Tamil and Telugu for Madhu Mantena, Allu Aravind and Namit Malhotra
Roshmila Bhattacharya (MUMBAI MIRROR; July 8, 2019)
Mirror (May 10, 2017) was the first to report that Madhu Mantena, Allu Aravind and Namit Malhotra have joined hands to bring the Ramayana back to the screen as a live-action feature film with an estimated budget of Rs 500 crore. It will be made in Hindi, Tamil, Telugu, shot in 3D, and released in three parts. Now, we have learnt that Madhu has got Nitesh Tiwari of Dangal fame and Mom director Ravi Udyawar who will be helming this ambitious project while Sridhar Raghavan is writing the screenplay. It will be made with actors from Hindi, Tamil, Telugu, Marathi, Gujarati and Punjabi films as the makers are targeting a pan-India as well as a global audience.
While admitting that it is a huge responsibility because the Ramayana is not just a revered ancient text in Indian mythology but also an integral part of our culture and more relevant today, Nitesh informs that they are ensuring that whatever is said and shown has the stamp of authenticity. Explaining his reasons for doing the films, he says his primary focus is the story and if it pushes the envelope while challenging him as a filmmaker further, and finds collaborators who share his vision and passion, he is happy to join the team. All three criteria have been fulfilled in this instance. “Madhu and Ravi have been friends for years, Allu sir and Namit are legends and Sridhar has fabulous credentials as a creator. All we have to do now is zap the world,” he laughs.
Ravi, not just a filmmaker but also a painter, is equally excited about the project. “I heard these stories from my grandmother and mother and passed them on to my children. Everybody knows the story of Ram, Sita and Raavan, it’s the story-telling that will make our trilogy memorable and I’m putting everything I have learnt into it to make it fun and engaging while staying true to the original,” he asserts.
The project has been a work in progress for the last three years and Mirror had an opportunity to see 100-odd intricate paintings created by artists from across the country for it. They include scenes from Ayodhya with its emblematic rosetinted tree of learning, a goldsplashed Lanka and a lush-green Mithila with Nepalese architecture, beside battles between the devas and the rakshasas and the aquatic underwater life, among others. They will serve as references for the setting, costume, cast and action.
For Nitesh, the appeal of the epic lies in its tableau of characters—from Raavan, who is a reminder to people of all that he could have achieved but because of certain actions, ends up on a stake every year during Ramlila, while Ram is an embodiment of some values that people have since forgotten. “I went with my father and brother to the Ramlila every year and though we all knew the story, it still evoked the same emotions in us when Sita was kidnapped or Raavan’s effigy burnt,” he reminisces.
A visit to Chitrakoot, where he saw Ram’s footprint and the outline of his bow, made the mythology real for the filmmaker. For Nitesh his greatest takeaway from Ramyana is Ram. “He was an ideal leader, husband, father and son. With time, I’ve realised that it’s easy for us to be a good father but so difficult to be a good son. It’s made me a better son to my elderly father, and I can only hope that my son will also take good care of me,” smiles the father of nine-year-old twins Aaradhya and Amaarisa (below). “Apart from Ram and Raavan, every character, be it Sita, Lakshman or even Hanuman, has something to say which is why we are telling the story in three parts.”
The team has yet to take a call on the filming and the release plan, but they are hoping to kick off next year and are targeting a 2021 release for Part 1, promising that there won’t be too long a gap between two instalments.
There have been various versions of the Ramayana on screen, from Sampoorna Ramayana and Ram Rajya to Lanka Dahan and Bajrangbali. Earlier, Ramanand Sagar had brought Ramayan into our homes through a long-running TV show and both directors recall how everyone was hooked to it. They are hoping for the same acceptance when their Ramayana arrives in cinemas in 3D. “Money and time are not a problem. Our producers have told us to be fearless and fly. So, we are flying visually,” says Nitesh, with Ravi adding, “There are many sci-fi films but only one Star Wars. We have access to the best technology and talent so what better time to let the world see what our country has to offer.”Ravi points out that Namit’s studio, Prime Focus, has bagged three Oscars in the last five years and many of the technicians there have been working on A-list Hollywood films and are excited leap into the epical world. “For me the Ramayana offers magic in its shape-shifting monsters. It’s something that even a toddler will enjoy. When I told my son, Rian (right; above), who is 12 what we were doing he was jumping around all day wondering what Raavan and Kumbhakarna would look like while my 15-year-old daughter Renee (right; above) was visualising the fights between Ram and the rakshasas in the forest. Having seen animated versions on TV, they can’t wait to see it in live-action. For me the biggest thrill was when Rian told me that Hanuman is cooler than Superman. I am doing this for my children,” he exults.

Indians capable of producing VFX at par with Hollywood-Prime Focus CEO Namit Malhotra on Oscar win
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Mohar Basu (MID-DAY; March 9, 2018)
As Ridley Scott’s Harrison Ford and Ryan Gosling-starrer Blade Runner 2049 bagged the gong for Best Visual Effects at the recently concluded
Oscar ceremony in Los Angeles, media company Prime Focus celebrated
the win on this part of the globe. The Indian group’s Double
Negative (DNEG) was the company behind the success of the fantasy.Prime Focus CEO Namit Malhotra sees this win as a challenge to replicate the magic in Indian ventures too. “While once dominant in the American film industry, visual effects are now used in films from across the globe. It’s only fitting that a country like India, which has a 100-year-long history in the movie business, is at par with Hollywood. India is rapidly advancing in filmmaking technology. Our artistes are capable of producing quality work that matches the kind created by the rest of the world,” Malhotra says, adding that Indian artistes can expect to collaborate with the “best in the world” in the near future.
With Prime Focus co-producing the Ranbir Kapoor-starrer superhero fantasy, Brahmastra, Malhotra says his team is already aspiring to match international standards, as far as VFX technology is concerned. “With this film, we will hopefully set an example of what can be expected from India in the future. I have been committed to creating films with such visual effects since the onset of my career.”
Brahmastra to be released in 3D, confirms co-producer Namit Malhotra
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Mohar Basu (MID-DAY; October 28, 2017)
Having taken the onus of giving Bollywood its biggest superhero in their next, Brahmastra, Ranbir Kapoor and Karan Johar are pulling out all stops. mid-day has learnt that the Ayan Mukerji-directed venture, which apparently sees Kapoor’s character having the superpower of unleashing fire from his palms, is being mounted on a budget of over Rs 150 crore.
Namit Malhotra (founder, executive chairman and global CEO, Prime Focus), who turns co-producer with this film, says the budget is immaterial in light of their vision for the project. “We aspire to create something homegrown that can match Hollywood standards. We can’t be penny-pinching with the scale. Hollywood has moved from dramas and rom-coms to big scale films, which makes more money eventually. India too is getting there,” he says.
Bollywood’s answer to Hollywood’s fantasy films, Brahmastra will be released in 3D to up the cinematic experience. “We will shoot it the regular way and then convert it into 3D. The visual effects and conversion quality will be superlative,” asserts Malhotra.
Also starring Amitabh Bachchan and Alia Bhatt in pivotal roles, the film has been conceived as a trilogy. However, the team is currently focused on the first instalment, which is likely to go on floors early next year. “The films will progress from establishing the characters to the protagonist achieving his goal. Ayan’s vision will strike a chord with everyone, from the ages of six to 60. In terms of concept, it doesn’t share any similarities with other Bollywood superhero films, like Krrish [2006]. The title itself conveys that the story is rooted in our cultural heritage.”
Ramayana will now be a Rs 500-crore movie shot in three languages
8:10 AM
Posted by Fenil Seta
Three filmmakers have joined hands to make the epic as a live-action Rs 500-crore feature film
Roshmila Bhattacharya (MUMBAI MIRROR; May 10, 2017)
According to a source close to the development the trio has been working on the script for over a year. “They realised that the epic hasn’t been presented on the big screen for many years now, not since Ramanand Sagar’s Ramayan with Arun Govil and Deepika Chikhalia as Ram and Sita was telecast on Doordarshan in 1987-88, followed by another adaption of the epic by Sagar Arts in 2008 with Gurmeet Choudhary and Debina Bonnerjee in the lead. They wanted to bring the epic to the big screen this time,” adds the source.
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