Showing posts with label Don't Breathe collections. Show all posts
Showing posts with label Don't Breathe collections. Show all posts

Akira crashes; Happy Bhag Jayegi & Rustom heavily affected

Image result for akira hindi movie
Box Office India Trade Network

AKIRA crashed on its eighth day to add to the flop list of 2016. This was on the cards as occupancy was so low on the weekdays but still it could have worked its way to around 30 crore nett but that is impossible now after the huge crash. The drop in collections is in the 90-95% range on the eighth day and the collections will in the 30 lakh nett range. The final Mumbai number can take it a bit higher but a few lakhs will not change the scenario. The film will stay below JAI GANGAAJAL and just about edge past SARBJIT but that film had better holds because of its North India business.

The Hollywood release DON'T BREATHE has also taken a hit in collections in the second week as it has fallen 60% from day one and those were low levels. The plus for this film is that it has occupancy than last week as the screens have been reduced. The film grossed around 25 lakhs nett taking its total to around 5.50 crore nett.

The new releases BAAR BAAR DEKHO and FREAKY ALI may not have made much impact on day one but they have stopped the run of HAPPY BHAG JAYEGI and RUSTOM. HAPPY BHAG JAYEGI may get up to around to 10 lakh nett on its fourth Friday while RUSTOM will be a couple of lakhs which means it will end at around 125 crore nett.

Week 1: Akira collects 25 cr; Don't Breathe 4.75 cr

Image result for akira don't breathe
Box Office India Trade Network

AKIRA grossed 25 crore nett in week one and the weekdays showed reasonable business helped by the part holiday on Monday but business remains on the lower side. Despite the fair weekday trend the big problem is low occupancy at major multiplexes of around 15% on weekdays which does not give it much chance in the second week as far as multiplex business is concerned. As far as single screens are concerned its hard for these sort of films to survive anyway. JAI GANGAAJAL earlier this year grossed a very similar 24.54 crore nett in week one and went on to do 32.56 crore nett business and that is probably the likely fate of AKIRA also unless the second week can really hold up.

The opening and Saturday business was the killer for the film. For films like this, either you open better and if you don't like AKIRA then you show strong growth on Saturday and AKIRA did neither which sealed its fate.

The low budget Hollywood release DON'T BREATHE which has done very well in its domestic market fared poorly in India with around 4.75 crore nett in week one. It was a limited release but despite that its occupancy was just 25% over the first week at major multiplexes.