BEFIKRE struggled on the weekdays after managing average business for the first four days. The big drop in business on Tuesday sealed its fate and now even though there is not much competition this week its not really going to benefit the film. The first week collections are around 48.50 crore nett after a 34.50 crore nett weekend. So even with a decent Monday the film could only add around 40% on the weekdays. The first week collections are the 11th highest of the year behind films like BAAGHI and DISHOOM. While BEFIKRE had Ranveer Singh those films also featured young stars like Tiger Shroff and Varun Dhawan. Despite the added advantage of a director like Aditya Chopra, the film still collected less than those films.

The problem was always going to be due to the genre as rom-coms only appeal to the youth and that too urban youth. So if you get appreciation from this sector you may go on to do 85-90 crore nett though 75 crore nett is still the highest for the genre. But if the target audience does not take to it than that minority audience dwindles further and this is what has happened here. Even if the film had worked it may have done 90 crore, lets push it and say 100 crore nett which would be excellent for the genre but still would not be big number for an Aditya Chopra film because of his prior blockbusters. A big director has to so a universal film as only that way there is a chance of meeting expectations.

BEFIKRE went down on Tuesday as collections fell 25-30% from the previous day and the film went to low levels. The Monday numbers were decent but was due to the minor holiday for Eid-E-Milad which seems to have boosted collections by 10-15% on Monday going by the business on Tuesday. The film grossed in the 3.50-3.75 crore nett range on Tuesday which is a low collection. There is no major competition this week but this drop makes a real dent in the chances of the film put up solid second week numbers. The collections fell all over with bigger falls in areas that got benefit of the mini holiday on Monday. In places like Rajasthan the holiday was on Tuesday and so the collections did not drop there. The first five day business of the film is as follows.
Friday - 10,25,00,000
Saturday 11,50,00,000
Sunday 12,50,00,000
Monday 5,25,00,000
Tuesday - 3,75,00,000 apprx
TOTAL - 43,25,00,000 apprx

The first week business of the film will be around 49 crore nett which is on the lower side. The second week will probably struggle to put up a decent number even though there is no real competition as far as multiplex business is concerned.

BEFIKRE had a normal fall of 50% from Monday from Friday as it grossed 5 crore nett apprx. It is a fair collection but it may be bumped up due to a minor holiday for Eid-E-Milad and if so then it will mean a higher then normal drop later on. The holiday was in most states while a few states will have that holiday today. The four day total of the film is 39.25 crore nett apprx. The holds are best in the mass pockets be it the Central India territories of CP, CI or UP - these places have fallen around 40% from Friday. It could be due to that holiday factor but that will be known over the next few days. The hold is better than the weekend trend suggested but again it will be the next few days that will tell the real value. The first four day business of the film is as follows.
Friday - 10,25,00,000
Saturday - 11,50,00,000
Sunday - 12,50,00,000
Monday - 5,00,00,000 apprx
TOTAL - 39,25,00,000 apprx

The film has grossed 13.50 crore nett in Mumbai, 8 crore in Delhi/UP and 4.25 crore nett in East Punjab over the first four days. These are the best performing circuits but the next holds on Monday have come in CP Berar and CI.

BEFIKRE had an average weekend of 34.50 crore nett apprx but the sort of trend such multiplex films need over the weekend was not there. There was growth on Saturday and Sunday but not the sort which would make you confident of a good hold over the weekdays. The weekend should have been around 10% higher from the opening it took. The numbers are fine from a commercial point of view as weekend business is enough to push into plus zone. The problem is the big pre release revenue has come because its an Aditya Chopra film. If the film does not hold and find appreciation then revenues for television, digital etc become hard to recover for whoever paid. The collections are also pretty good genre wise as the only rom-com above it for the weekend is TANU WEDS MANU RETURNS and that was not the regular rom com as set in real India which gives more commercial value and more relatable characters.

The main issue is the film is directed by Aditya Chopra so expectations are bigger. But here the collections are little less than similar types made by Imtiaz Ali (TAMASHA) and Zoya Akhtar (DIL DHADAKNE DO) who are directors who just have a big name in the media without a track record while Aditya Chopra is a genuine box office director as per track record. Basically when a genuine director is getting numbers similar to media directors with similar films it means the choice of subject has gone wrong somewhere. The weekend business of the film is as follows.
Friday - 10,25,00,000
Saturday 11,50,00,000
Sunday 12,50,00,000 apprx
TOTAL - 34,25,00,000 apprx

The best business for the film has come from the Delhi/NCR area and Mumbai city and Pune. Bangalore and Hyderabad were also good but the rest of the country is not really up to the mark.

BEFIKRE grossed around 11 crore nett on Saturday which was limited growth from Friday. The film really needed to do 1 crore nett more to put it in a good position which would have enabled to easily cross 35 crore nett. A film like DIL DHADAKNE DO which had a similar audience target of urban youth and also featured Ranveer Singh with ensemble cast had a first day of 9.69 crore nett and then went to 11.55 crore nett on Saturday which was growth of a little under 20% while BEFIKRE the growth is under 10%. The two day business is in the same range as that film but DIL DHADAKNE DO also put on 20% on Sunday even though the film was not appreciated. On fair value the collections are higher than DIL DHADAKNE DO here as the release was weaker due to demonetization and it would have lost some business but the trend is weaker than that film. The two day business of the film is as follows.
Friday - 10,25,00,000
Saturday 11,25,00,000 appprx
TOTAL - 21,50,00,000 apprx

The film has managed to grow in practically all the circuits but they is that the main multiplex areas like Mumbai, Delhi/UP and East Punjab did not perform the way they should have on Saturday. If these areas had jumped 20% on Saturday it would be a different picture for the film.

Unless the Sunday growth comes in more than expected it will be average weekend collections on a not so good trend and the latter will make it tough on the weekdays.