Fenil's Bollywood Talk # 941
4:57 PM
WILL ALPHA BE A SUCCESS LIKE THE REST OF THE YRF SPY UNIVERSE FILMS?
Tomorrow will see the release of Alpha and it's one of the most significant films of the year. This is because it belongs to the YRF Spy Universe and in the past, it has delivered huge grossers like Ek Tha Tiger, Tiger Zinda Hai, War, Pathaan and Tiger 3. Alpha stands out because it focuses on two female protagonists.
Alpha stars Alia Bhatt and Sharvari in the lead and it also features Anil Kapoor and Bobby Deol. It is directed by Shiv Rawal, who helmed the much-loved YRF web series, The Railway Men. The teaser and trailer are quite slick, and it's clear that the film promises lots of grandeur and big-sized entertainment.
However, Alpha faces several challenges. There’s negativity surrounding the film, most of which was planted by vested interests. The trolls are of the opinion that after watching a realistic and gritty spy film like Dhurandhar, a film like Alpha won’t impress the audience. This narrative was spread around the release of the first part of Dhurandhar. The audience also got carried away and this became a strong notion.
In no time, Alpha began to be trolled. Its assets have also been massively criticized. In fact, there’s a section of netizens whose only job, it seems, is to troll Alia Bhatt and her various promotional appearances.
The negativity surrounding Alpha is huge and it's shocking because, to think of it, it makes no sense. Hollywood makes gritty spy flicks, but on the other hand, they also present viewers with a Mission: Impossible or a James Bond flick. Audiences out there are wise enough to understand that the latter category of films is meant to entertain and may have lots of cinematic liberties. And yet, it's fine. On the other hand, Bollywood audiences are made to feel that it's criminal to accept a spy film like Alpha in the post-Dhurandhar era.
The plus side is that a huge section of the moviegoing audience is interested in watching Alpha despite being bombarded with anti-YRF Spy Universe content on their phones throughout the day. But due to the negativity, most of them have adopted a wait-and-watch approach. It means that they’ll wait for the reports and only then will they book the tickets.
As a result, a double-digit opening of Alpha is ruled out. The film is expected to open at around Rs. 7 crores and it may cross the Rs. 8 crore mark. The film will see a huge jump if the word of mouth is positive. The aim should be to have a weekend of Rs. 30 crores and then trend well until Independence Day so that the film comes out with a respectable total, preferably Rs. 100 crore plus.
However, if reports are not encouraging, Alpha will have a very tough time.
The other release of the week is also about a female assassin – Baby Do Die Do. It stars Huma Qureshi in the lead and she’s also the film’s producer. The trailer is promising, but the buzz is very low. A positive word of mouth is crucial for the film to have a jump on Saturday and hold strongly in the weekdays.
Tomorrow will see the release of Alpha and it's one of the most significant films of the year. This is because it belongs to the YRF Spy Universe and in the past, it has delivered huge grossers like Ek Tha Tiger, Tiger Zinda Hai, War, Pathaan and Tiger 3. Alpha stands out because it focuses on two female protagonists.
Alpha stars Alia Bhatt and Sharvari in the lead and it also features Anil Kapoor and Bobby Deol. It is directed by Shiv Rawal, who helmed the much-loved YRF web series, The Railway Men. The teaser and trailer are quite slick, and it's clear that the film promises lots of grandeur and big-sized entertainment.
However, Alpha faces several challenges. There’s negativity surrounding the film, most of which was planted by vested interests. The trolls are of the opinion that after watching a realistic and gritty spy film like Dhurandhar, a film like Alpha won’t impress the audience. This narrative was spread around the release of the first part of Dhurandhar. The audience also got carried away and this became a strong notion.
In no time, Alpha began to be trolled. Its assets have also been massively criticized. In fact, there’s a section of netizens whose only job, it seems, is to troll Alia Bhatt and her various promotional appearances.
The negativity surrounding Alpha is huge and it's shocking because, to think of it, it makes no sense. Hollywood makes gritty spy flicks, but on the other hand, they also present viewers with a Mission: Impossible or a James Bond flick. Audiences out there are wise enough to understand that the latter category of films is meant to entertain and may have lots of cinematic liberties. And yet, it's fine. On the other hand, Bollywood audiences are made to feel that it's criminal to accept a spy film like Alpha in the post-Dhurandhar era.
The plus side is that a huge section of the moviegoing audience is interested in watching Alpha despite being bombarded with anti-YRF Spy Universe content on their phones throughout the day. But due to the negativity, most of them have adopted a wait-and-watch approach. It means that they’ll wait for the reports and only then will they book the tickets.
As a result, a double-digit opening of Alpha is ruled out. The film is expected to open at around Rs. 7 crores and it may cross the Rs. 8 crore mark. The film will see a huge jump if the word of mouth is positive. The aim should be to have a weekend of Rs. 30 crores and then trend well until Independence Day so that the film comes out with a respectable total, preferably Rs. 100 crore plus.
However, if reports are not encouraging, Alpha will have a very tough time.
The other release of the week is also about a female assassin – Baby Do Die Do. It stars Huma Qureshi in the lead and she’s also the film’s producer. The trailer is promising, but the buzz is very low. A positive word of mouth is crucial for the film to have a jump on Saturday and hold strongly in the weekdays.
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