Actor Salman Khan has approached the Delhi High Court seeking an immediate stay on the production, promotion and release of Kala Hiran: Battle for Legacy, alleging that the film violates his personality and publicity rights.

According to India Today, Salman has claimed that the film is inspired by the 1998 blackbuck poaching case involving him and that its posters, teaser and promotional material clearly identify the actor. He has alleged that the makers used a lookalike sporting his signature bracelet and referenced him to generate publicity for the project.

The petition names producer Amit Jani, Jani Firefox Films, Akshay Pandey and others. Salman has argued that the film could prejudice ongoing legal proceedings and cause irreparable damage to his reputation and goodwill.

The actor has sought an injunction against the film’s production, promotion, release, streaming and circulation of related content. The matter is expected to come up before the Delhi High Court shortly. The move comes weeks after Salman’s legal team sent a notice to the makers, alleging that the project is based on his ongoing blackbuck case. Responding to the notice earlier this month, producer Amit Jani denied the allegations, stating that the film is based on information available in the public domain and focuses on the Bishnoi community’s efforts to protect wildlife. 

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The Bombay High Court observed on Thursday that social media does not give anyone the right to post defamatory content while hearing Salman’s appeal in his dispute with Panvel neighbour Ketan Kakkad. The court urged Kakkad to consider deleting posts against the actor and posted the matter for July 6.

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In a separate development, the National Consumer Disputes Redressal Commission (NCDRC) has stayed proceedings against Salman in a complaint linked to an allegedly misleading pan masala advertisement. The matter will next be heard on June 22.