There were two new releases this week with DO DEEWANE SEHER MEIN and ASSI with neither taking much of an initial which is expected as they have nothing much in them to get the audience to the theatres, be it star cast or music. Its just down to public reports but when a start is at these levels, then the reports have to be very good with the target audience which is limited to make a change to the scenario.

DO DEEWANE SEHER MEIN is a little better at 1.25 crore nett but it had some tie up with the PVR app and its mainly the PVR total that has come out better than ASSI with the rest being in a similar range. The film is a romantic drama but like last week's TU YAA MAIN, these sort of male leads in commercial genres will not be able to bring and audience. These genres need some sort of start as reports cant be strong as concept films.

ASSI collected close to 1 crore nett on its first day and its a female social drama and probably has chances to get more growth than DO DEEWANE SEHER MEIN. But it has to be more than double just to stay in the race. The film looks like one of those pre-pandemic female content type of films but today they need to be updated in some way due to this content being hugely prevalent on television.

Its another dull Friday and its all about Eid now with the second part of historic blockbuster DURANDHAR and TOXIC (dubbed) unless THE KERALA STORY 2: GOES BEYOND can spring a surprise next week.