I know who is behind this: Nora slams PR tactics to run her down
HINDUSTAN TIMES (March 10, 2025)

Nora Fatehi is miffed with certain PR campaigns that put her down to favour her contemporaries. Without taking names, the actor-dancer recently accused some actors of paying agencies to market songs using her name.

“When they want to market a song (featuring somebody else), they think, ‘Let’s compare it to Nora’, and I don’t like that. All PR agencies are doing it. If a new song is coming out, they’ll be like, ‘Nora’s career is over’, or ‘She can eat 100 Noras for breakfast’. I know who is behind this, and I know how much you have to pay to do that,” the 33-year-old told BBC Asian Network.

She continued, “I get a lot of PR packages convincing me to do the same, but I refuse. I won’t compare myself to anyone or bring someone else down. If a song is going to work, it should be because people appreciate my talent, not because they’re excited to replace someone else — that’s just ridiculous.”

This, Nora said, was a pattern that she observed while she was resting due to an ankle injury. A Reddit user shared a clip of the interview, sparking speculation about who she was referring to. One comment read, “(I have seen) posts comparing certain actors to Nora, and I also saw comments saying ‘Nora’s career is over’ recently”. Another user also agreed with the actor, saying, “She is right, that happens”.