The repeat run of YEH JAWAANI HAI DEEWANI had another good weekend as it collected around 3.75 crore nett which takes its repeat run business to 15.75 crore nett. This is the best number for a repeat run film except for TUMBBAD. However, that film was not released like a re run but a new film with promotion and marketing spend.

YEH JAWAANI HAI DEEWANI has collected more than the likes of KAL HO NAA HO, VEER-ZAARA, JAB WE MET, ROCKSTAR and LAILA MAJNU which have done well in various re runs in the last few years. All these films have a similar target audience which will be that college going crowd in big centres. The cheap rates make these films probably worth a trip to the cinemas for this audience. The target for YEH JAWAANI HAI DEEWANI is still that 200 crore nett total as it should hold well over the weekdays.

This week there was KAHO NAA PYAAR HAI which released on Friday and on that face of its another another love story. Hoeever, this is a mass love story rather than urban love story and with the mass audience, re runs has just not penetrated with though this film remains a bigger HIT than the films listed above. KAHO NAA PYAAR HAI collected around 50 lakhs nett over the weekend.