The Christmas period is probably the best time of year for a release as a period unless you get lucky at some other point in the year when the holidays fall together. The holiday on Christmas Day may not be the biggest if we compare with the other national holidays but that period till New Year is no doubt the best. Its been proven by the way PUSHPA 2 - THE RULE and MUFASA: THE LION KING have held up in the Christmas week.

But this period is seeing bad results recently with films doing badly (and that is putting it mildly). The results are bad and that is with the holidays so imagine but what would be the results of these films outside if this period was not there. The last money spinner on Christmas was TIGER ZINDA HAI way back in 2017 and since then results have been awful with just SALAAR that can be called a HIT film and that too because of outside elements of block bookings. If you take that out, it will not be a HIT.

Also this film is from the South industry and if we take the films from the Hindi film industry then its only DUNKI to have AVERAGE status. But here there was block bookings as well and on top it had titans like Shah Rukh Khan and Rajkumar Hirani and the Christmas period. On that basis, its pretty much a flop as well as far as the industry goes but for for the records books its gets average collections. 

The period was seen as dull due to the cold weather in the North but with multiplexes mushrooming post 2006 and a few Aamir Khan films running riot in this period, it became the best time for release but the last few years have gone for a toss with the period going to waste with poor films. The potential of this period is still huge and that can be seen by the fourth week numbers of PUSHPA 2 - THE RULE. But it needs the film and looking at the list below it has seen some super duds in terms of content in the last few years with ZERO,' 83, CIRKUS and now BABY JOHN.

The difference with Christmas and other holidays is not about a day or two but a period and some numbers should pile up. However, its just bad luck that some of the worst movies have come on Christmas and the period hardly mattered as the story is over on day one itself.

The verdicts of Christmas releases over the past few years is as follows.

Zero - DISASTER

Dabangg 3 - FLOP

2020

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'83 - DISASTER

Cirkus - DISASTER

Dunki - AVERAGE

Salaar - HIT

Baby John - DISASTER