MovieMax to screen six-hour-long Lok Sabha election results on June 4
8:51 AM
Posted by Fenil Seta
Multiplex chain MovieMax to screen six-hour-long event live, insiders deny it has anything to do with largely dry spell at movie halls
Priyanka Sharma (MID-DAY; June 1, 2024)
After a series of political films on the big screen, it's time for politics itself. On June 4, multiplex chain MovieMax will screen the Lok Sabha election results live across its theatres in Maharashtra, in a first. Bookings are now open online for the six-hour-long show that will begin at 9 am. mid-day has learnt that the film exhibitor’s decision was motivated by the audience’s apparent response to the screening of the Ram Mandir inauguration.
“MovieMax received a positive response to the Ram Mandir ceremony. We have also screened the T20 tournament earlier. We will do it again for the next edition. Such non-film events also become celebrations for the audience. The election results can also be looked at as a festival, where people having different favourites come together under one roof, combined with entertainment that we provide via surround system, big screen and food options,” the source said.
Close to 12 slots have been allotted across MovieMax theatres. The insider said the theatre chain is in talks to get permission for screenings in other states. “Right now, local authorities across states are busy with elections. But we are hopeful that we will get to screen the results in other states as well,” the insider said.
Aware that screening election results can cause in a politically charged environment, the multiplex chain wants to ensure tight security in and around the premises. “As the local authorities are informed, we will get enough help from them. At the same time, our own security will be tight enough. In a closed environment, even if there’s any disturbance, it can be dealt with quickly. We understand security concerns but we are confident that our audience will have a smooth experience,” the source said.
This entry was posted on October 4, 2009 at 12:14 pm, and is filed under
Bollywood News,
Lok Sabha Election Results 2024,
MovieMax
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