Content creator-actor Bhuvan Bam has officially trademarked one of his best-known characters from his series, BB Ki Vines, Titu Mama, recently. “We’ve been trying hard to get trademarks for all our characters because of the vision we have for our BB Ki Vines universe. This is the first step towards that, and this universe is like the Avengers for me,” Bam tells us.

The 30-year-old has not only portrayed the character of Titu Mama on BB Ki Vines, but also voiced the new Hindi adaptation of Takeshi’s Castle as the character, in addition to doing the chat show Titu Talks. 

“Now, we can also do live events as Titu Mama. There is a lot of chance for plagiarism with such characters, like I’ve received calls saying people loved Titu Mama’s performance in Bhopal whereas I’ve never performed there. This trademark is to establish that this property belongs to me,” says Bam, who has also filed for trademarks for two more characters of his, Sameer and Babloo ji.

Emphasizing on the need for trademarks in this age of social media, Bam says, “You never know where your content is being circulated and how people are using it. So, it’s important to get your intellectual property registered.”