‘I don’t look at AI as a threat’
Sugandha Rawal (HINDUSTAN TIMES; January 19, 2024)

Sunny Leone has made history by launching her official AI replica recently. In a chat with us, the actor, who is the first Indian celebrity to achieve this feat, expresses her positive outlook on artificial intelligence.

“I don’t look at AI as a threat,” asserts the 42-year-old, adding, “I look at it (AI) as a new tool. We have to embrace it, as we have with most technologies. We have to look at it as a tool to communicate on a massive scale, in a more accurate and time-efficient manner, as well as for entertainment. It’s been used for ideas, script building, concepts and shooting.”

Last year, Hollywood went on strike as the integration of advanced artificial intelligence disrupted traditional roles and workflows, sparking concerns among industry professionals about job security and creative control. Leone — whose AI replica or clone is interactive and trained on her voice and personal data so as to enable personal connection beyond a limited time between fans and celebs — feels, “I believe that it [AI] opens up the possibilities for the actors’ services to extend their digital realm. It gives you the ability to communicate accurately with so many people, and that is what is lacking. One individual has as much time as a real person, and the virtual realm has an endless amount of time and capabilities to reach anyone and everybody. So if used correctly, you can open up many new avenues and verticals.”

When it comes to films, the actor is looking forward to the release of Kennedy, which won applause at several film fests last year. She is also awaiting her Tamil debut in Quotation Gang alongside actors Jackie Shroff and Priyamani.