SID-KIARA: THE NEW POWER COUPLE?

The mystery around their love story coupled with their successful run in showbiz can help the newlyweds double their combined equity in a year, say trade experts
Sugandha Rawal (HINDUSTAN TIMES; February 9, 2023)

Actors Sidharth Malhotra and Kiara Advani have embarked on a new journey as husband and wife. This not only marks a milestone in their personal lives but also paves the path for them to scale newer heights, professionally. With a combined net worth of around Rs. 500 crore, they could rise to the ranks of power couple.

The asset breakup
Malhotra, 38, in his career of over a decade, has endorsed brands in varied categories and remains in Forbes’ list of top 100 celebrities in India.

If sources are to be believed, he charges anywhere between Rs. 6-8 crore per film, Rs. 3 crore for ads and makes Rs. 1-1.4 crore a month. He owns a lavish house in Mumbai’s Pali Hill area, as well as a host of luxe vehicles, including a Range Rover Vogue valued at over Rs. 2 crore and a Mercedes ML 350 CDI costing Rs. 66 lakh.

Advani, 30, on the other hand, reportedly charges Rs. 4 crore for a film and over Rs. 1.5 crore for endorsements. She owns an Audi worth Rs. 1.58 crore, a BMW X5 priced at over Rs. 77 lakh and a flat in Mumbai costing Rs. 15 crore, among other assets.

Reports suggest that the newlyweds will move into a plush sea-facing apartment worth Rs. 70 crore in Mumbai.

The future forecast
Trade analyst Joginder Tuteja says their combined worth is “easily over Rs. 500 crore”. He explains, “They are at the top of their respective games. Kiara is giving hits back-to-back, Sidharth’s resurgence after Shershaah (2021) is working in his favour. They can easily move to Rs. 1,000 crore by the end of next year if they play the power game well.”

Trade expert Atul Mohan believes a lot depends on their choices hereafter. “We hope to see more of them together in endorsements. I am not sure about films, though, because they are very selective and wouldn’t want to diminish their value as actors,” he says.

However, their skyrocketing fees could come in the way of deals, feels ad guru Prahlad Kakar. “If Sidharth charges Rs. 3 crore and Kiara Rs. 2 crore, why would people want to pay Rs. 5-6 crore to get them together, when they work equally well individually?” he reasons.

Hooked and booked ‘permanently’
Ever since Sidharth Malhotra and Kiara Advani shared their wedding pictures, new information is emerging about the royal affair. Both of them wore Manish Malhotra’s outfits for their big day, with Advani opting for a customized kaleeras, which symbolized their love story, with a special dedication to Malhotra’s late dog Oscar, and their favourite travel destination. Some reports suggest that Malhotra touched Advani’s feet after taking the nuptial vows. Now, reports suggest, they will be hosting a reception in Delhi on February 9 for their close friends and relatives, and then another for their Bollywood fam on February 12 in Mumbai.