SELFIEE showed an upturn of around 40-45% which was always likely due to the very low collections on day one. This takes the two day collections of the film to 6.25 crore nett and it will be a weekend of little over 10 crore nett.

The collections hardly matter as the film just cant recover from the sort of start it got. The question is how can an Akshay Kumar film have such low numbers and its pretty simple the content has no reach. The likes of BACHCHHAN PAANDEY, SAMRAT PRITHVIRAJ, RAKSHA BANDHAN and RAM SETU, however good or bad, were always going to get some initial audience in the core states while here as soon as the trailer hit, you know UP, MP, Gujarat etc were not coming.

RAKSHA BANDHAN, on real value without the holiday was 5.50 crore nett, and it recorded higher numbers than LAAL SINGH CHADDHA in many mass circuits and that was an event film. At the end of the day, SELFIEE was never getting to Raksha Bandhan real value number. So the 2.60 crore nett number is lower than it should be but its also not that the film should be opening 6-8 crore nett and its opened 2-3 crore nett.

The collections of SELFIEE in UP (not counting NCR) on day 1 were 20-22 lakhs and RAKSHA BANDHAN covered this much from the two biggest cities of UP alone (Lucknow and Kanpur) on day one. If an Akshay Kumar film is unable to collect in UP, then there is huge trouble ahead. Today if a big star does content which will not reach the core Hindi audiences, then there is no hope from day one itself, it was seen with RUNWAY 34 and now with SELFIEE. Both are big star films but with content which holds little appeal.

The two day numbers of SELFIEE are as follows.

Friday - 2,60,00,000 apprx

Saturday - 3,75,00,000 apprx