Sometime in 2020, actor Amit Sadh accepted an offer to endorse an alcohol brand, which he calls his “weak moment”. Since then, he has decided to shun away all the endorsement offers, especially for products that cause health problems. “I won’t sell (endorse) protein shakes because they’re not good for your health. Even if they give me billions, I will never take it. I will never endorse an alcohol brand. You should not drink [alcohol]. It is not good for your health,” Sadh, who is currently in the US, tells us.

Following his heart, Sadh declined another deal with an international alcohol brand recently. “They even raised the offer... But I don’t need brands that cause unhappiness to my fans, [lead to] bad health and addiction,” he ends.

The 39-year-old adds, “I will never promote anything that is not good for your health. If after listening to this statement, brands don’t want to give me advertisement deals, then don’t. It’s fine. I’m an actor. Bahut kaam hai, aur bahut support hai.”

That’s because “as a human being and an actor”, he has a responsibility towards the people who look up to him. Here, the actor looks back at the slip in his judgement. “In 2020, all my projects including Breathe, Yaara, Shakuntala Devi, Avrodh: The Siege Within released, and I got so much love from everyone. Then I got Jeet Ki Zid, with which I got more busy, and then I got one commercial for an alcohol brand,” he says.

Sadh continues, “I even told the manager at that time that I was not convinced, but he told me that I was overthinking. But I went ahead despite my doubts. When it was released, he told me not to check Instagram because some fans are neutral, but some are upset. I spent the night reading those messages, and the next morning, I admitted my mistake. At that time, [I decided that] no matter how busy I am or whoever tells me, I’m going to be a man of my own and not get influenced by anyone.”