Content Engineers, a creative studio, the brainchild of Saurabh Varma and Utpaal Acharya, has collaborated with Suniel Shetty’s media and entertainment arm, FTC Talent Media & Entertainment, to create a slate of entertaining content. Together, Saurabh (Chief Creative Officer) and Utpaal (Chief Executive Officer) bring the experience of marketing and distributing more than 2,000 films in their career span of over 25 years with various renowned studios and theatre chains.

This association is set to create tech-driven, immersive content, films and web series that are set against the backdrop of Indian stories and people. They will also create intellectual properties (IPs) in the form of reality-based shows, fiction and nonfiction narrative and merchandise surrounding it.

As an entrepreneur, Suniel is the brain behind the app that won the best Atma Nirbhar Bharat App Innovation Challenge, aimed at giving access and work to our immense talent from across the country. Actors can record and send their auditions through the app from any part of the world. He also kickstarted Horse Stable Junior, a funding platform for young entrepreneurs.

Saurabh, who is also a filmmaker, says, “Our attempt is to bring together the best creative and commercial minds of the industry to create stories that are born out of Indian soil and make them palatable to a global audience. Indian sweat and brain power rule the world in every field, and these are proud stories for us. With this in mind, we’ve also set up a writers’ lab that consists of writers from metros and the smallest of towns in India to expats globally to source and create heart-warming stories.”

Utpaal adds, “We plan to create many IPs, keeping in mind the relationships Suniel has built over the years. With a testimony to his impeccable image and the relationships he brings to the table, we hope to exploit different markets. Content Engineers FTC Mediatech company is aimed at developing disruptive and immersive concepts where consumption will be more personal, even customized.”

Suniel shares, “I like that both Saurabh and Utpaal have so much to offer in terms of experience, ideas, strategy, planning and building a robust entertainment vertical. We will focus on family values, inspiring Indian stories with entertainment at its core, while also creating avenues and character stories for the metaverse and Web 3.0. From creating fan-based comics, games and merchandise to non-fiction content in entertainment and sports, there is a lot in the offing. Get ready for the mother of all disruptions. We are going to create content that’ll wow the world.”