Yas Island, Abu Dhabi, one of the world’s leading leisure and entertainment destinations, recently unveiled its latest marketing campaign, ‘Yas Hai Khaas’, with Ranveer Singh, which targets consumers from India. The video follows Ranveer on a fun journey across the island, showcasing the destination’s plethora of attractions, diversity of offerings and the warm welcome that guests receive.

A visual treat, the campaign draws you into Ranveer’s action-packed holiday as he visits Yas Island’s most iconic landmarks, from interacting with Batman at Warner Bros. World Abu Dhabi, to chasing waves at Yas Waterworld, to riding the fastest roller-coaster in the world at Ferrari World Abu Dhabi. The video shows what an elevated holiday experience the destination can offer discerning travellers as Ranveer literally flies through the air at adventure hub CLYMB Abu Dhabi.

The colourful Bollywood campaign is styled in the format of a music video, with Ranveer singing and dancing his way across the island. Away from the high-speed adventures of driving racing cars on the Formula 1 track, Ranveer also has time to enjoy a shopping spree at Yas Mall, dine at trendy restaurant Iris and summersault at Yas Marina Circuit, before squeezing in a round of golf at Yas Links.

Liam Findlay, CEO of Experience Hub, Yas Island said, “We are proud of our partnership with Ranveer Singh as a brand ambassador as he exudes the dynamic attitude of Yas Island which we believe comes across in the ‘Yas Hai Khaas’ video. Our collaboration enables us to highlight Yas Island as one of the world’s leading leisure and entertainment destinations, full of vibrancy and non-stop energy. With its entertaining depiction of the island’s award-winning theme-parks, unique attractions and hospitality across hotels, dining and retail, we hope this campaign inspires viewers to visit with family and friends because Yas truly is khaas, just like Ranveer Singh.”

Ranveer said, “This is a spectacular destination and I had a great time shooting the video. I am delighted to be the destination’s brand ambassador and hope vacationers get to enjoy Yas Island as much as I have. Whether you travel as a family, with your friends or a significant other, get ready for an exhilarating trip.”

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One of the world’s leading leisure and entertainment destinations, Yas Island Abu Dhabi, has launched yet another viral marketing campaign, Yas Hai Khaas, featuring Bollywood’s most boundary-pushing star, Ranveer Singh, targeting consumers in India. Translated as Yas is ‘Special’, the video follows Singh on an electrifying journey through Yas Island, showcasing the destination’s plethora of attractions and the warm Yas Island welcome. An epic visual treat, the campaign draws the audience into Singh’s action-packed holiday as he visits its iconic landmarks — from interacting with Batman at Warner Bros. World Abu Dhabi, chasing waves at Yas Waterworld to riding the fastest rollercoaster in the world at Ferrari World Abu Dhabi.

The colourful campaign is styled in the format of a music video, with Singh singing and dancing his way across the island. Besides the high-speed adventures of driving racing cars on the Formula 1 track, Singh can also be seen on a shopping spree at Yas Mall, dining at the Iris, doing a somersault at Yas Marina Circuit and playing golf at Yas Links. Singh also flies through the air at adventure hub CLYMB™ Abu Dhabi.

Liam Findlay, Yas Island CEO, said, “We are proud of our partnership with Singh as a brand ambassador as he exudes the dynamic attitude of Yas Island, which we believe comes across in the Yas Hai Khaas video. Our collaboration with the Bollywood star enables us to highlight Yas Island as one of the world’s leading leisure and entertainment destinations, full of vibrancy and non-stop energy. We hope this campaign inspires viewers to visit with family and friends soon, because Yas truly is Khaas, just like Ranveer Singh.”

Singh said, “Yas Island is such a spectacular destination! I had a great time shooting the video. I am delighted to be the destination’s brand ambassador and I hope vacationers get to enjoy Yas Island as much as I have. Whether you travel as a family, with friends, or with your significant other, get ready for one of the most exhilarating trips, only at Yas Island.”