Of late, a lot of old songs have started trending, thanks to the influence of social media, with the latest one being Chaand Baaliyan, a track that released in 2020. The man behind it, musician Aditya A, is on cloud nine, as his single is receiving so much love. He says, “It is surreal for Chaand Baaliyan to go viral two years after release. The song suddenly picked up on Instagram reels and currently has more than 200K reels.”

The musician, who sang, composed, penned and produced the song, adds that seeing people make reels on his number is “a humbling experience”. He shares, “It restores one’s faith in hard work and good intentions. Some of the reels are very creative and some covers are made really well.”

So, among so many reels floating online, does he have a favourite? “There are a few that are really heart-warming, like a creator giving tribute to her grandmother, a dwarf couple telling their life story and a girl making a reply version of the song,” he says.

With social media becoming an integral medium for artistes these days, it’s imperative to make the most of it, and Aditya agrees. “Social media popularity is important, as it is an open platform for creators, who can get an immediate feedback about their content. It has, to some extent, made art more democratic. Social media reach has increased tremendously now and it is a powerful medium to showcase talent,” he ends.