LAIQA, a premium and sustainable menstrual care brand, is proud to announce the launch of its app, Period Pal, in collaboration with actor Taapsee Pannu as co-founder and chief innovation officer. Pannu shares, “We have been raised to believe in the wrong concepts of menstrual hygiene. I wanted to stop this. For me, this is not only a venture... I want to see a change in society. I wish women will support me in normalising period.”

A brainchild of co-founder and co-CEO Monica Bindra, LAIQA is a passion project created to make the world a period positive place.

The all-embracing Period Pal allows users to track their period cycles along with their energy levels, symptoms, and predict ovulation cycles. Menstruators can use this to shop for menstrual products, customise their box, talk to experts, and explore Taapsee’s corner, where the actor will be sharing experiences to connect with the community.

“I feel that connecting to experts like gynaecologists, mental wellness experts, dieticians through Period Pal will provide menstruators the best timely advice,” adds Pannu.

Besides the app, the LAIQA Care initiative ‘Buy One Donate One’ is aimed to help support communities in rural areas. Its community outreach programmes will be centred around giving, contributing, and helping those lesser privileged through educational workshops, donation drives, etc.

“I look forward to achieving the desired goals with Taapsee’s support,” Bindra ends.