BOMBAY TIMES (September 22, 2021)

Marking one of the landmark partnerships of recent times in the Indian film industry, Viacom18 Studios and Dharma Productions have announced their collaboration to jointly present a slate of films bringing some of India’s finest actors and directors to the big screen. This includes some of the most anticipated movies such as the Karan Johar-directorial Rocky Aur Rani Ki Prem Kahani starring Dharmendra, Jaya Bachchan, Shabana Azmi, Ranveer Singh and Alia Bhatt, JugJugg Jeeyo directed by Raj Mehta starring Anil Kapoor, Neetu Singh Kapoor, Varun Dhawan and Kiara Advani, Shakun Batra’s next starring Deepika Padukone, Ananya Panday, Siddhant Chaturvedi and Dhairya Karwa as well as Shashank Khaitan’s next starring Vicky Kaushal, Kiara Advani and Bhumi Pednekar.

Speaking about the partnership, Ajit Andhare, COO, Viacom18 Studios, said, “As we scale up and begin a new chapter, we are looking at key partnerships with creators who shape mainstream entertainment. Collaborating to build a slate of films further strengthens our long-term association with Karan and Dharma Productions.”

Karan Johar added, “In Viacom18 Studios and Ajit, we have a partner who not only shares our vision in storytelling, but also has our approach to differentiated cinema. We have been committed to entertaining moviegoers world over with every film, and this partnership will further enable it.”

Apoorva Mehta, CEO, Dharma Productions, said, “This partnership is a significant step for us, as together we gear up to bring back the best of Hindi cinema to theatrical audiences. We believe that strategic alliances are the way forward for the film industry, and this partnership is the stepping-stone to a long-term alliance.”

The films, which are part of this deal are in various stages of production, and are expected to release over the next 18-24 months. Viacom18 Studios has created a unique brand of cinema and has a slate of upcoming releases that includes multiple Bollywood and Hollywood films.