HINDUSTAN TIMES (August 21, 2021)

There is no doubt that when it comes to entertainment, we all have survived since last March because of OTT platforms. If that wasn’t there we would have gone mad. Some great content is coming out, and I am a junkie and have been watching it all since past 18 months.

But if you want to see the number of people actually watching content on OTT platforms in our country, you will be really shocked. I think only 0.1% of our population watches content on OTT, which is very surprising because it is gaining so much traction and giving employment to so many people. So, there is still a long way to go.