Her OTT projects are primarily responsible for her popularity, and Maanvi Gagroo is indebted to the medium.

“The perception about me as an actor has changed. For one, the popularity part of it. Now people know that she is famous. Also, the more people see your work, the more they see you in different characters; they see your range. That is kind of like an audition. Someone trying to make a film and looking to cast people, they watch you and sign you,” shares Gagroo.

The actor, best known for web projects such as Pitchers, Tripling, Made In Heaven and Four More Shots Please!, says the more she works, the more work she will get.

“I believe it’s always better to be a working actor than just an actor. A lot of people come to Mumbai to be actors and wait for that one perfect role. I think it’s important to keep working to sharpen your craft. And I’ve been seeing that change. A lot of people don’t approach me for sh***y parts, because they know Maanvi nahi karegi. That filters out those projects,” Gagroo says.

While her career has definitely got a boost thanks to the OTT space, the actor, who was also seen in films such as Ujda Chaman (2019) and Shubh Mangal Zyada Saavdhan (2020), feels even theatrical projects are benefitting from the digital medium.

“Thankfully, the lines are blurring between OTT and films. Now when, in a theatrical film, they want a good actor, a relatively new face or a non-film face, they look at OTT. The same people are watching this content, they are also exposed to these actors. Also, there is no demarcation like the kind we have between television and films. Because we can watch TV actors everyday, there is a feeling that why should one pay to watch them in films. Also, the quality of TV dropped, so people started feeling that TV actors can’t pull it off,” she explains.