DNA (August 26, 2019)

Anushka Sharma recently started a digital campaign called Love and Light Project aimed at spreading good vibes on the internet and in society at large. She wants to start a community of like-minded people who want to spread goodness and wants to be collaborative to affect social change. In keeping with that, the Zero star is set to roll out trendsetting ideas that propagate the need for positivity, inclusivity, and kindness. One such initiative will see her launching a range ‘Love and Life’ as part of her clothing collection.

Says a source, “Anushka wants to promote all things positive with her Love and Light Project. The campaign will have several online and offline initiatives and this new clothing range within her existing apparel business venture. People wearing clothes from this new range will promote the need for goodness, kindness, and happiness and they will increase the touchpoints of positive conversation within their friends and communities.”

In a sneak peek, the Sui Dhaaga actress is seen wearing a T-shirt with the words ‘Be the Kind, Who is Kind’ written on it. The collection will be available soon and she is giving a pre-booking option to people who’d like to sport this tee and promote positivity in society.