DNA (April 8, 2019)

Ranveer Singh recently launched his independent record label IncInk with filmmaker-musician Navzar Eranee. The actor announced that his passion project will strive to discover future superstars of the music world and showcase them to a global audience. Soon, they dropped their first music video titled Zeher and presented young rapper Kaam Bhaari to India. When Zeher was uploaded on streaming platforms, it didn’t have Ranveer’s credit. It just focussed on Kaam Bhaari as he was the creator of the music. So, it became obvious that the Gully Boy hero was putting artistes at the forefront.

“Ranveer is using his superstardom to bring focus to these raw musicians of our country. Even in the music video, he didn’t sing, but just did a cameo strategically, so that more people discover the track and watch Kaam Bhaari. It’s incredible to see the focus on talent and the entire music industry has noticed this,” revealed a music industry source.