DNA (February 20, 2019)

Taapsee Pannu has been having a good run at the movies. With some terrific performances in Pink (2016), Mulk (2018), Manmarziyaan (2018) and now the upcoming thriller Badla (March 8) whose trailer looks promising, her career graph has been on the rise.

Meanwhile, Parineeti Chopra has had to lie low for some time now. Despite the comedy franchise Golmaal Again (2017) doing wonders at the box office, the actress hit a roadblock especially after (Namastey England, 2018) came unstuck. However, she is gearing up for her March release, the historical, Kesari, in which she teams up with Akshay Kumar.

Having said that, there are certain brands, who have got slightly impatient with PC’s slow turn at the movies. And, one of them has decided to replace her with Taapsee.

Says a source, “A popular chips brand was looking for a new face and they zeroed in on Taapsee. They have already shot for their first ad together last month. The team wanted a complete makeover and someone whose energy matched with theirs. While Parineeti was the face of the brand for years, they didn’t renew her contract this time around.”

Of course, several brands are known to be myopic and they constantly play musical chairs with celebrities. Nothing too alarming, we say. What goes up also comes down and vice versa.